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British soft drink Vimto has appointed McCann as its lead creative agency, tasking the network with shaping campaigns that reflect the drink’s energetic personality and strengthen its connection with audiences across the UK.

The appointment strengthens the networks’ ambition to present a unified presence across markets.

The agency will lead strategy, creative, media, PR, data and analytics with the aim of strengthening the role of almonds in consumers’ lives and supporting sustainable growth for growers.

The move expands the capabilities of Havas Play, enhancing its creative, production and experiential expertise at a time when demand for immersive brand activations continues to grow.

Australian Pork has appointed Enigma to lead its domestic fresh pork marketing from the start of next year, taking over stewardship of the long-running Get Some Pork On Your Fork campaign.

The partnership will drive a full brand refresh planned for Spring 2026, ahead of the company’s seventieth anniversary.

The move signals a shift in the Group’s media approach, with a renewed emphasis on digital transformation ahead of a major global sporting year.

The partnership marks Havas’ commitment to using creativity to drive community impact and civic engagement.

The initiative brings together more than 80 specialists across the network to help brands stand out in an increasingly crowded social landscape.

The contract, valued at up to 180 million euro over five years, will support efforts to bring EU priorities and achievements closer to citizens across Member States.

The brief marks a major extension of Purple Creative’s work with Asahi Europe & International, where the agency already collaborates with AEI and Kozel.

Howatson+Company's remit has been reduced to marine, motorcycles, and power equipment, after previously handling creative and media across Honda's product portfolio.

The appointment follows a competitive review and will help shape a strategy that reflects the museum’s heritage while positioning it for future growth.

Bosnia and Herzegovina achieved its first-ever recognition at the Awards.

Patterson previously oversaw client relationships and the agency’s day-to-day operations, working closely with Charlie Rudd.

The agency continues its role in shaping one of the season’s most recognisable brand characters, culminating in a cliffhanger that tests whether the couple will finally make it down the aisle.

FCB Warsaw has welcomed back Marta Leszczyńska as account director.

Following an international tender, the Maison selected design agency Leroy Tremblot to define the sport’s post-race celebration ritual and create a global visibility platform that will roll out across every Formula 1 Grand Prix.

The move combines consumer, corporate, technology and financial services expertise, forming a unified communications offer within the global challenger network.

Havas Media Network Singapore has appointed Jean Lee and Zoheb Gafoor to senior leadership roles as the agency advances its ambition to reinforce market leadership in Singapore, deepen client partnerships and accelerate digital transformation across Southeast Asia.

The partnership will support the company’s efforts to sharpen its consumer-led brand strategy and distinguish its offering in a competitive housing and construction market.