Enigma wins Australian Pork marketing remit

Australian Pork has appointed Enigma to lead its domestic fresh pork marketing from the start of next year, taking over stewardship of the long-running Get Some Pork On Your Fork campaign.

The shift concludes an eight-year relationship between the organisation and Slingshot.

Australian Pork transitions to new agency partner

Australian Pork acknowledged the contribution of its outgoing agency while signalling a new phase for the brand’s marketing approach.

Rob Farmer, CMO, Australian Pork: “We extend our big thanks to Slingshot for everything the team has contributed to the Australian pork industry’s growth over the past eight years. And a warm welcome to Enigma and our new partnership.”

Enigma prepares to lead iconic pork campaign

Enigma will oversee strategy and execution for the brand’s domestic marketing, including one of Australia’s most recognisable category campaigns.

Justin Ladmore, chief media officer and partner, Enigma: “We’re absolutely thrilled to be partnering with Australian Pork. It’s a bold, creative brand with a clear ambition to make pork famous in Australian kitchens and we can’t wait to get started. We’re grateful for the trust Rob and his team have placed in us and we would also like to thank them for inspiring the agency to level up our pork stir fry cooking skills.”

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australianpork.com.au

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