Creative accelerator pairs Havas with local nonprofits

Havas has joined F.Y. Eye’s Nonprofit Co-Lab, a four-month accelerator that pairs New York City nonprofits with creative professionals to build public awareness campaigns. The partnership marks Havas’ commitment to using creativity to drive community impact and civic engagement.

Seven nonprofits have been selected to work with volunteer teams from Havas to develop professional PSA campaigns addressing urgent local issues. The campaigns will appear across F.Y. Eye’s citywide network, reaching millions of New Yorkers in community and nonprofit spaces.

Nonprofits address a wide range of community needs

The participating organisations span several mission areas, from foster care and prison education to nutrition access and environmental stewardship. They include:

Seamen’s Society for Children and Families – Recruiting foster parents and allies in Staten Island
Restore NYC – Raising awareness of sex trafficking and response
Queensboro Dance Festival – Promoting belonging and cultural exchange through dance
United Neighborhood Houses – Connecting residents with settlement house support
Hudson Link for Higher Education in Prison – Advancing college education for safer communities
GrowNYC – Encouraging the use of nutrition benefits at local greenmarkets
Bronx River Alliance – Reclaiming the Bronx River as a safe community space

Greg James, CEO of Havas Media Network North America: “This program exists through the power of collaboration, purpose, and passion. When nonprofits, creative strategists, and passionate volunteers come together with a shared mission, we can accomplish extraordinary things. Our partnership with F.Y. Eye demonstrates our commitment to building a more connected, informed, and engaged New York.”

Co-Lab empowers nonprofits to craft stronger public messages

The Co-Lab offers structured programming, expert speakers and guided tools to help nonprofits articulate compelling narratives. Over the next four months, Havas volunteers will support strategy, creative development and campaign execution. Each finished campaign will be showcased across F.Y. Eye’s PSA Network, delivering more than five million impressions per organisation.

Christina Daigneault, Executive Director, F.Y. Eye: “F.Y. Eye’s Nonprofit Co-Lab harnesses New York's exceptional creative talent to amplify the voices of mission-driven organizations working on the front lines of community change. We're thrilled to welcome Havas as our agency partner in this important work. Their commitment to purpose-driven creativity and civic leadership makes them the ideal collaborator to help these seven organizations reach New Yorkers with messages that truly matter.”

Adam Rattner, Chief Growth Officer at Havas Media Network and F.Y. Eye Board Member: “The best work happens when we stop asking what can we sell and start asking what can we change. That’s the spirit of this program, and it’s why we’re so proud to be part of it.”

This is Havas’ first year partnering with the Nonprofit Co-Lab.

www.havasmedianetwork.com

www.fyeye.org

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