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The Travel Corporation has appointed Havas as its first agency of record following a competitive pitch at holding company level. The process was managed by AAR Group, with Havas selected ahead of several global agency groups to become TTC’s primary strategic partner.

The PHA Group has been appointed to handle integrated PR, social and content duties for The Boat Race, one of Britain’s longest-running sporting events, as it looks to reach new audiences and broaden its cultural relevance.

The report follows last year’s Home Goals and focuses on brands shaping how people spend their time outside work, from sport and crafts to reading, self care and everyday micro hobbies.

The agency will operate as DIGIZIK by Havas Play, marking the introduction of Havas Play in Belgium.

The appointment supports The Magnum Ice Cream Company’s next phase as a standalone business, with VaynerMedia Canada tasked with leading social strategy, creative and production across the portfolio.

The acquisition follows the formal launch of MSQ DX last month, which brought together MSQ’s digital experience agencies 26 DX, MMT and UDG under a single global framework.

The changes are positioned as part of dentsu Canada’s focus on talent development, long-term client partnerships and scaling its media capabilities across the market.

Under the framework, VCCP will support Transport for London’s objectives around road safety, sustainable travel behaviour and revenue growth to help fund investment across the transport network.

Founded in Michigan more than 30 years ago, 123NET operates an extensive fiber network serving businesses across multiple industries.

Studies from Clutch and UK agency Impression converge on a landscape where optimism is tempered by operational pressures and the imperative to prove value.

The move aims to improve transparency, precision and scalability in creator-led marketing for global brands.

The agency positions the work as a guide for marketers seeking to create on-screen brand moments that feel natural, meaningful and grounded in audience expectations.

 The collaboration brings together Ovum’s intelligent health platform and AKQA’s creative and strategic capabilities, supporting the fem-tech company as it prepares for a major brand moment on International Women’s Day 2026.

The dentsu agency will oversee all media planning and buying across paid channels, expanding a relationship that began in 2020 when it was appointed to manage performance media.

The appointment marks a significant moment for the sixty-year-old company as it develops a unified creative platform for international markets.

Beginning in March 2026, the programme offers part-time roles in Sydney and Melbourne across the agency’s social, content and advocacy teams.

The partnership will shape a long-term social strategy designed to strengthen the hotel chain’s cultural relevance and support its ambition to become one of Britain’s most loved hotel brands.

The partnership supports G Adventures’ ambition to reach new audiences and reinforce its position in the adventure travel sector through paid media, AI-driven search visibility and broader digital performance initiatives.

The partnership will support VVater’s communications as the company expands its presence in the fast-growing water technology sector.

The move expands Havas Media Network’s presence across Australia and New Zealand and supports the rollout of Converged.AI, the group’s AI-driven, data-powered operating system. Kaimera will operate as Kaimera, a Havas Company under Havas Media Network.

From Mumbai, the agency will lead full-funnel activity driven by data insights, technology and creative execution, reinforcing its focus on scalable, outcome-oriented solutions.