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As agency of record, Marketbridge will support LG’s U.S. commercial display business with integrated B2B marketing services.

The women-owned integrated marketing and PR agency will support Apex with strategic media relations, executive visibility and thought leadership initiatives.

As the role of strategic planning evolves in an AI-driven world, Eva Chapiteau explores what truly sets strategists apart: the human ability to create meaning.

Fintech PR firm William Mills Agency has been selected by CD Valet to lead its public relations and marketing efforts, supporting the growth of the digital certificate of deposit marketplace.

The move expands Swerve Strategic’s remit to lead Tineco’s US public relations and communications strategy, covering brand storytelling, media relations, influencer engagement and integrated campaign support.

The appointment signals a focus on strengthening the organization’s brand as it scales its network and presence in local communities. Cash Access UK aims to position itself among the most trusted brands in the country as it expands.

The Uptown Agency has been appointed Agency of Record by LIVV Audio, taking responsibility for the brand’s integrated communications as it looks to scale its presence across the U.S. market.

The earned-first, integrated communications agency has appointed Renée Austin as President, PHA U.S. The agency has already begun work in the U.S. with OneDell and Hallmark’s Crayola Studios.

The new members span Europe, the United States, the Middle East and Asia.

The partnership positions Jersey Sports Group at the centre of the commercial and brand development strategy for Alpha Games, with a remit that includes partnership sales, brand storytelling and long-term growth planning for the event.

Marketers view the Super Bowl as more than a sports broadcast; it’s the single largest spotlight in U.S. media, reaching over 120 million viewers in one night.

The agency will manage integrated communications for a curated selection of González Byass USA’s portfolio, targeting trade, consumer, and lifestyle media.

The deal brings together two independent agencies with complementary strengths, combining ZEAL’s activation, shopper and partnerships expertise with Tommy’s social and content-led creative capabilities.

The remit places Splendid at the centre of brand storytelling, with responsibility for social planning, content and community management.

The PHA Group has been appointed by Ulike to lead a comprehensive PR campaign aimed at raising the profile of the at-home beauty technology brand and driving growth in the UK market.

With over 25 years of senior creative leadership experience, including at TBWA\Worldwide, Ben brings a career-spanning perspective across brand, design, experience, and technology-driven creativity.

The renewal covers key European markets including the UK, Sweden, Denmark and the Netherlands, and will continue to support Arla’s integrated marketing strategy.

IVC Evidensia operates over 900 veterinary practices in the UK and Ireland. Bountiful Cow will support the group’s next phase of brand development by leading media strategy, planning and activation.

Energy provider E.ON has appointed McCann Leeds as its lead creative agency for the Energy Infrastructure Solutions division, tasking the agency with strengthening how the business communicates its role in delivering local energy systems across the UK.

The appointment expands Ripley PR’s work across the skilled trades, B2B technology and manufacturing sectors.

The brief supports the travel media network’s growth across travel, adtech and commercial media markets.