Ulike selects PHA Group for UK PR remit

The PHA Group has been appointed by Ulike to lead a comprehensive PR campaign aimed at raising the profile of the at-home beauty technology brand and driving growth in the UK market.

Founded in China, Ulike operates across 49 countries and regions with a team of over 100 specialists. The brand is recognized for its technology-driven beauty solutions, including the Air10 IPL Hair Removal Device and the ReGlow LED Face Mask, both designed to deliver professional-grade results in a home setting.

Strengthening Ulike’s presence in the UK

The PHA Group’s Consumer PR team will implement a multi-layered communications strategy, including an always-on press office to manage product launches and reviews. The campaign will also feature influencer gifting, event execution, and amplified PR initiatives aimed at engaging both consumers and industry opinion leaders.

Matt Qian, General Manager, Ulike Europe: “We are excited to be partnering with The PHA Group as we continue to strengthen Ulike’s presence in the UK market. As a brand driven by innovation and cutting-edge beauty technology, it’s essential that we work with a communications partner who understands how to effectively translate our product expertise into compelling brand storytelling. This partnership will enable us to connect with UK consumers and industry leaders in a meaningful way, while supporting our long-term growth ambitions.”

Positioning Ulike as a UK beauty technology leader

The PHA Group intends to build awareness and engagement through an integrated PR approach that highlights Ulike’s innovative products and technology-led approach to beauty.

Suzanne Haysley, EVP Consumer, The PHA Group: “We’re delighted to be working with Ulike at such an exciting stage of their UK growth. Ulike is a pioneering brand within the at-home beauty technology space, with a strong focus on innovation and product performance. We’re looking forward to delivering an integrated PR strategy that builds awareness, drives engagement and firmly positions Ulike as a leader within the UK beauty landscape.”

The collaboration builds on The PHA Group’s experience with consumer technology brands, including previous campaigns for Shark Beauty, Therabody, and Shokz.

www.ulike.com

www.thephagroup.com

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