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The campaign signals a strategic reset following a change in ownership and refreshed marketing leadership.

Paul McCaffrey will lead the growth of integrated work across new and existing clients, drawing on the agency’s expertise in earned, social, digital and paid media, alongside strategy and creative services.

The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.

The initiative positions Serviceplan Group as the first of the world’s largest agency networks to implement AI enterprise-wide for creative workflows.

The move follows a competitive pitch and signals a focus on integrating culture, creativity, and mobility.

FINN Partners Germany has expanded its travel and tourism portfolio with two new clients: Cathay Pacific and Visit Orlando. The agency will serve as the communications lead for both brands in Germany.

The partnership will support Embrace’s positioning around end-to-end pet protection for dogs and cats, with GALE overseeing paid media, influencer marketing, CRM and creative.

McCann has opened a new growth hub in Manchester’s cultural quarter, expanding its presence into the city centre with offices at Bonded Warehouse in the St John’s media district.

Founded in 2020 in Amsterdam, the creative network now operates 10 hubs across nine markets, including London, New York and Bogotá, which opened last year.

Boutique creative micro network INGO has opened a hub at WPP’s Amsterdam campus and appointed Lucy Tone-McGurk as its first Global Chief Client Officer, strengthening its European footprint and leadership team.

Who Wot Why has been appointed lead creative partner for Hartley’s, expanding its relationship with parent company Hain Celestial.

Giulia Ferrarezi joins from DAVID Madrid, where she built an international profile. In 2025, she was named one of Ad Age’s Gen Zers to Watch in marketing and advertising.

Ben McNaughton joins the agency’s creative leadership under Franki Goodwin and will work alongside William John and Caroline Paris. He reports directly to Franki Goodwin.

Just Eat Takeaway.com has appointed VCCP as its global creative agency of record following a competitive four-way pitch. The Amsterdam-headquartered delivery platform replaces incumbent McCann as it prepares the next phase of its brand development.

As strategic integrator, DLA will oversee Green Front’s brand strategy, cause marketing, and three priority initiatives designed to strengthen clarity, cohesion, and long-term relevance across all marketing channels.

Brands are facing pressure to dial back sustainability messaging. Kantar’s new data suggests that would be precisely the wrong move.

BBH (Bartle Bogle Hegarty) has introduced a refreshed visual identity, marking the first major update since its founding in 1982. The new design honours the agency’s history while emphasising its commitment to creative difference and forward-looking innovation.

The collaboration aims to support showroom traffic while expanding the brand’s digital presence across the United Kingdom.

Health-and-wellness company BLACKROLL has appointed DEPT as its global digital partner in a multi-year agreement aimed at transforming the brand’s business model and digital ecosystem.

Campaign activity is already underway, with the first initiatives launched earlier this year as StrawberryFrog assumes responsibility for the brand’s media strategy and execution.

The partnership aims to raise awareness of WeSki’s offerings and highlight the ease of planning ski trips through its platform