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PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO.

Under the framework, Havas will support communication missions for European institutions within EU Member States and internationally, strengthening its role in large-scale institutional and public affairs communication.

The appointment sees VML Canada tasked with creating an insight-led brand platform designed to strengthen The Globe and Mail’s market position and support long-term growth, with campaign development already underway.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

This week, Alto is reinforcing that belief as it confronts a growing reality: it can do almost everything… except bridge time zones.

The Belfry House, a luxury boutique hotel, dining destination and music venue near Lake Geneva, Wisconsin, has appointed Junipr Public Relations as its agency of record for public relations, alongside R-to-V Marketing as digital agency of record.

The appointment follows a multi-agency review in which Curiosity was selected based on capabilities and working chemistry rather than speculative creative.

The deal brings together VCCP’s existing Singapore operation with GOVT and Ministry to form GOVT VCCP, creating a larger integrated agency designed to serve local and regional clients from a Singapore base.

The partnership brings Lifelong Crush into a central role as HomeEquity Bank develops its brand and communications strategy.

The appointment expands broadhead’s remit across multiple regions and categories within animal nutrition.

Based in London, Joe Petyan will lead a unified UK organisation aimed at delivering integrated brand and transformation work for clients.

The work aims to challenge common assumptions that hotel loyalty schemes are only designed for frequent travellers or business elites.

The move reinforces WPP Media’s position as a long-term strategic partner to Reckitt, spanning brand building, media effectiveness and digital growth in the Indian market.

The Public Relations and Communications Association has appointed Sprint Partners as its first growth and new business partner, marking a step in its efforts to support agencies with sustainable expansion and commercial performance.

The year 2025 will be remembered as a watershed moment for the global advertising, marketing, creative and media ecosystem.

The collaboration brings together creative, social and media capabilities to establish the brand’s presence and support sales in the region.

The appointment follows a competitive pitch process and covers both creative and media responsibilities.

The move is intended to combine global creative capabilities with strong local market presence to support innovation and digital transformation across Japan.

The remit covers a full overhaul of Shoreline Sightseeing’s website alongside responsibility for all marketing campaigns.

He joins the agency from Ogilvy, where he held the role of EMEA managing director of clients, overseeing PR, social and influencer work for major international brands, including WPP OpenX’s partnership with The Coca-Cola Company.

The remit covers social strategy, brand creative and organic social, with search and SEO support delivered by dentsu.