GALE to lead paid media, CRM and creative for Embrace Pet Insurance

GALE has been appointed integrated agency of record for Embrace Pet Insurance, as the brand looks to accelerate growth in the competitive pet insurance category.

The partnership will support Embrace’s positioning around end-to-end pet protection for dogs and cats, with GALE overseeing paid media, influencer marketing, CRM and creative.

Integrated remit to drive growth

GALE, named Business Transformation Agency of the Year 2025 by Ad Age, will combine strategy, storytelling and performance marketing to strengthen Embrace’s customer acquisition and loyalty efforts.

The agency’s remit spans full-funnel communications, aligning data and creative to improve how the brand communicates its value proposition to pet owners.

Gannon Jones, Chief Marketing & Growth Officer, Embrace Pet Insurance: "We’re excited to partner with GALE as we enter Embrace’s next phase of growth. Their integrated capabilities are helping us strengthen how we communicate Embrace’s value and grow customer loyalty, ultimately helping more pet parents receive trusted, reliable coverage."

Andrew Noel, CEO, GALE: "We’re looking forward to partnering with Embrace as its Integrated Agency of Record. Together, we’ll support Embrace’s ambitions with a cohesive, data-driven approach designed to drive growth."

The appointment positions GALE at the centre of Embrace’s marketing operations as the insurer seeks to expand its footprint and deepen relationships with pet owners.

www.embracepetinsurance.com

www.gale.agency

Follow Marketing Report on LinkedIn