LePub appoints Sven Huberts as Global President

LePub has appointed Sven Huberts as Global President, marking a new phase in the agency’s international growth. Founded in 2020 in Amsterdam, the creative network now operates 10 hubs across nine markets, including London, New York and Bogotá, which opened last year.

Sven Huberts will lead LePub’s global go-to-market strategy, operations and continued expansion. The agency aims to strengthen its connected creative model by aligning data, culture and technology to deliver measurable business results for brands.

Scaling a connected creative model

LePub positions itself as a connected creative agency where data, culture, technology and AI operate as an integrated system. Through platforms such as its Data & Culture Lab and the broader capabilities of Publicis Groupe, the agency is building an operating model in which data informs creativity and creativity shapes cultural impact.

Demet Ikiler, EMEA CEO, Publicis Groupe: "Sven is a future-facing leader who has great ambition for our clients and our business. He is perfectly placed to build on LePub’s momentum and lead the agency into its next chapter - one that is grounded in creativity, fuelled by data and powered by a new level of connectedness."

Bruno Bertelli, CEO and CCO, LePub Worldwide: "LePub has always believed in ideas that earn their place in consumers life. As culture and technology accelerate, we need leadership that can navigate complexity. With Sven onboard, we are defining the standard for a visionary, intelligence-driven creative company. His appointment will drive our unique proposition forward embedding culture and intelligence across every experience."

Global experience across Dentsu and Isobar

Sven Huberts joins from Dentsu, where he most recently served as President of Global Innovation & Experience and President of Dentsu Lab. Earlier, he was EMEA President, Experience at Dentsu Creative, overseeing regional growth and experience-led work. He previously held senior leadership roles at Isobar and co-founded mobile agency Marvellous.

Sven Huberts, Global President, LePub: "Creativity remains the most powerful driver of difference and growth. What’s changing is how it works, how it scales and how it learns. At LePub, we’re building a new model where culture and innovation strengthen one another, creating transformative experiences that set new standards."

The appointment follows a period of sustained expansion for LePub, as the agency continues to develop a model that combines human insight, data and creative technology to support long-term business performance.

www.le.pub

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