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ELVIS has been appointed as the lead creative agency for National Highways, the government-owned organization responsible for operating, maintaining and improving England’s motorways and major A roads.

The campaign signals a strategic reset following a change in ownership and refreshed marketing leadership.

Public Relations and Communications Association (PRCA) has renewed its call for urgent reform of the UK’s lobbying transparency framework through its On the Record campaign.

McCann has opened a new growth hub in Manchester’s cultural quarter, expanding its presence into the city centre with offices at Bonded Warehouse in the St John’s media district.

StackAdapt has entered a strategic partnership with Experian to strengthen its data capabilities in the UK, enabling marketers to activate first-party data with enhanced identity resolution and audience insights.

Giulia Ferrarezi joins from DAVID Madrid, where she built an international profile. In 2025, she was named one of Ad Age’s Gen Zers to Watch in marketing and advertising.

AMV BBDO has partnered with the Department of Health and Social Care to launch a national campaign promoting the NHS Quit Smoking app and Personal Quit Plan, positioning digital support as a practical route to quitting.

The collaboration aims to support showroom traffic while expanding the brand’s digital presence across the United Kingdom.

UK readership of Super Bowl coverage rose sharply this year, with post-match interest 63 percent higher than in 2025, according to data from Taboola.

The appointment signals a focus on strengthening the organization’s brand as it scales its network and presence in local communities. Cash Access UK aims to position itself among the most trusted brands in the country as it expands.

Britain’s pastry brand Ginsters is bringing back its Taste the Effort brand platform in 2026, supported by a £4 million media investment and the return of its farmer character Merryn.

The appointments introduce two newly created roles and see the pair working alongside Noël Bunting to shape the agency’s global creative output across its international client portfolio.

The multi-year partnership is designed to extend the reach of ParalympicsGB athletes and their stories to audiences across the UK, using Global’s audio, outdoor and digital platforms.

Ocean Creator provides a turnkey solution that pairs high-profile DOOH locations with carefully selected creators to produce content designed for social media, aimed at driving engagement and business results for advertisers.

The research, due for publication later this year, will analyse the role of public relations beyond traditional indicators such as Gross Value Added and employment.

The PHA Group has been appointed by Ulike to lead a comprehensive PR campaign aimed at raising the profile of the at-home beauty technology brand and driving growth in the UK market.

The renewal covers key European markets including the UK, Sweden, Denmark and the Netherlands, and will continue to support Arla’s integrated marketing strategy.

IVC Evidensia operates over 900 veterinary practices in the UK and Ireland. Bountiful Cow will support the group’s next phase of brand development by leading media strategy, planning and activation.

The long-term agreement covers 37 internal D6-sized screens, which will be integrated into The Loop, Ocean’s small-format network.

Energy provider E.ON has appointed McCann Leeds as its lead creative agency for the Energy Infrastructure Solutions division, tasking the agency with strengthening how the business communicates its role in delivering local energy systems across the UK.

The brief supports the travel media network’s growth across travel, adtech and commercial media markets.