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The launch responds to growing pressure on ecommerce teams, which are often required to oversee paid media, search, marketplaces, customer data and retention activity across multiple platforms and suppliers.

The independently owned media agency will take responsibility for media planning and buying across Greene King’s brand and performance activity, supporting the pub retailer and brewer’s portfolio of brands.

ARK Agency has been named lead creative agency for Krispy Kreme in the UK and Ireland, overseeing the brand's multi-channel marketing strategy.

The UK digital bank’s campaign spans out-of-home, radio, social, digital, print and TV partnerships, highlighting how Monzo’s features transform idle money into active, growing savings.

The agency group has been awarded a place on Lot 4: Creative Strategy & Development, a four-year roster valued at £150m.

The collaboration brings together Bauer Media Group’s Outdoor, Publishing and Audio businesses, using their combined reach to share practical guidance and place life-saving equipment in public spaces.

Bellwether respondents cited ongoing cost pressures, muted economic activity and internal budget constraints as key reasons for caution.

Based in London, Joe Petyan will lead a unified UK organisation aimed at delivering integrated brand and transformation work for clients.

UK automotive marketers expect 2026 to deliver revenue growth, increased investment and expanding budgets, while earlier predictions that artificial intelligence would damage web traffic and undermine human creativity have not materialised.

MegaFood, a brand supplement company, has unveiled a brand relaunch alongside a new campaign that reflects the brand's evolution

PMG, the global independent marketing services and technology company, has announced its acquisition of Digital Voices, based in London and New York.

Brake, the road safety charity, and Motive, the AI platform for physical operations, are delighted to announce a new partnership to champion road safety. 

The collaboration brings together creative, social and media capabilities to establish the brand’s presence and support sales in the region.

Zoopla, a UK property website, will launch a new, high-impact marketing campaign on Christmas Day, designed to help agents grow their businesses over 2026

He joins the agency from Ogilvy, where he held the role of EMEA managing director of clients, overseeing PR, social and influencer work for major international brands, including WPP OpenX’s partnership with The Coca-Cola Company.

Ocean Outdoor has been appointed to manage a new premium digital out-of-home screen at Gunwharf Quays in Portsmouth, expanding its presence across key retail and leisure destinations on the south coast.

The PHA Group has been appointed to handle integrated PR, social and content duties for The Boat Race, one of Britain’s longest-running sporting events, as it looks to reach new audiences and broaden its cultural relevance.

Under the framework, VCCP will support Transport for London’s objectives around road safety, sustainable travel behaviour and revenue growth to help fund investment across the transport network.

The project covers retail environments, signage and navigation across the multi-building site in Covent Garden.

The move consolidates the group’s offering in the market and is designed to provide UK clients with integrated services backed by the flexibility of an independent network and the scale of an international agency group.

These findings come from the 2026 Marketing Landscape report by performance marketing agency Impression, based on a survey of more than 1,000 marketing professionals across 19 sectors and a wide range of company sizes.