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The collaboration forms part of the brand's strategy to strengthen its appeal among younger travellers through entertainment-led marketing.

Under the agreement, TUX will lead brand strategy, creative development and content production for Great Wolf Lodge, with work focused on increasing brand consideration through storytelling centred on family experiences.

Filmed across Antigua, the short film features locations including Devil's Bridge and Nelson's Dockyard, alongside the island's beaches, local communities and natural landscapes.

The appointment expands P-22 Agency's hospitality portfolio and includes responsibility for media relations, influencer engagement, strategic partnerships, and communications surrounding the resort's renovation.

Filmed at The Verandah Antigua, the project is the fourth music video collaboration between the resort company and the Antiguan artist, highlighting the island's landscapes while promoting its culture and tourism.

The concept blends food, design, and brand storytelling to create an immersive environment aimed at engaging consumers in the away-from-home channel, while positioning Lay’s within new dining contexts.

The agency will develop a year-round, creator-led strategy designed to strengthen cultural relevance and increase engagement

The campaign brings its platform You Know What You're Getting to life through a series of exaggerated experiments designed for digital audiences.

The remit includes press office activity, influencer outreach, and integrated campaign support

The updates include a modernized “H” logo, new colors, fonts, and updated brand elements designed for both digital and real-world touchpoints.

The partnership will see FINN Partners collaborate with Palladium’s in-house teams across Spain and the Americas to deliver integrated PR and communications strategies.

The campaign reflects the shift in consumer priorities toward experiences over possessions, showing how Choice Hotels helps guests make the most of every trip by stretching their travel budgets.

The work aims to challenge common assumptions that hotel loyalty schemes are only designed for frequent travellers or business elites.

The partnership will shape a long-term social strategy designed to strengthen the hotel chain’s cultural relevance and support its ambition to become one of Britain’s most loved hotel brands.

The experience marks the introduction of DoorDash Reservations in the city, giving diners access to sought-after restaurants and exclusive culinary events through the DoorDash app.

This is the first work by BBH Singapore for Marriott International Asia Pacific excluding China (APEC) since winning the business following a pitch earlier this year.

The win covers media strategy, planning, and buying across the DACH region and the UK for both Motel One and its newer lifestyle brand, The Cloud One.

SEO services are set to launch in August in preparation for the full website debut in early September.

Now operating more than 8,600 properties across 139 countries and territories- with nearly half of 2024’s additions coming from the lifestyle and luxury segments - this growth underscores Hilton’s focus on experience-led travel and premium positioning.

Wyndham Hotels & Resorts is tapping into the power of simplicity and scale this summer with an all-new ad campaign, Where There's a Wyndham, There's a Way.