Tagresults

The communications programme will focus on The Works' Time Well Spent brand proposition while supporting its position as a destination for affordable, screen-free activities for families.

However, long-term brand-building effectiveness has remained broadly stable, suggesting many brands have adapted successfully.

The platform supports a range of content formats, including product demonstrations, tutorials, lifestyle storytelling, event coverage, street interviews and creator-led entertainment.

The Amsterdam office serves as Wieden+Kennedy's European hub and continues to lead international work for brands including Nike, Trainline, Miele and Corona.

The company plans to extend the technology into the medical, laboratory and wearable technology sectors.

The group has one shared objective: to deliver sustainable and measurable growth for organizations and brands.

The acquisition also includes Track Record, SportVibes' digital commerce agency, which focuses on helping sports organisations, event organisers and brands convert fan engagement into commercial results through data, digital marketing and creative storytelling.

Sabre provides technology solutions for the travel industry and is backed by one of the world's largest travel data clouds.

Interest in the sport has been supported by the performances of the national teams, the growth of Japan's domestic league and the success of Japanese players competing both domestically and internationally.

This week, Dentsu was the biggest gainer on the back of a series of account wins, while Omnicom came under pressure and Publicis declined despite raising its full-year outlook.

The partnership has broadened as Goodwood prepares to launch the Goodwood Road Racing Club of America (GRRC), a California-based membership programme scheduled to debut in 2027.

The appointments take effect immediately, with both executives reporting to Managing Partner Megan D'Audney, who has led the agency since February.

The appointment comes as Forest Forward prepares for the reopening of the Forest Theater this autumn while continuing initiatives focused on equitable development, economic mobility and opportunities for local residents, families and businesses.

The study found that 49% of Gen Z sports fans became interested in a sport or athlete through fan-created content or cultural moments,

Operating as MAG's central global media hub, Carat Malaysia will coordinate media planning and search strategy while working with local market teams and specialist partners to tailor campaigns to regional audiences.

Halter has established itself as one of New Zealand's fastest-growing technology companies through its virtual fencing and livestock management platform.

Randall will oversee social activity across the agency, lead the Social & Content team and report to Emma Bate, Client Strategy Director.

Guy Bradbury joined M+C Saatchi in 2022 and has led the agency's creative department during a period of client growth and award recognition.

Under the agreement, TUX will lead brand strategy, creative development and content production for Great Wolf Lodge, with work focused on increasing brand consideration through storytelling centred on family experiences.

Merlot Marketing will work alongside developer Somers West and on-island sales partner Hapuna Realty to build awareness of the community and generate interest among prospective homebuyers.

This week's developments are driven by a new round of layoffs at WPP, Havas winning the global media account for Candy Crush from Omnicom agency OMD, and Dentsu launching its own retail data infrastructure.