TBWA\Hong Kong names Koman Ko Managing Director

TBWA\Hong Kong has appointed Koman Ko as Managing Director, bringing the former BBDO Hong Kong Managing Partner and Head of Client Services back to the agency where he began his advertising career.

Ko joined TBWA as a graduate in 2008 and subsequently held client services roles across Omnicom agencies including DDB and Tribal Worldwide. Most recently, he served as Managing Partner and Head of Client Services at BBDO Hong Kong, where he developed digital experience strategies for brands and led the creation of in-person brand experiences through entertainment and events.

Koman Ko returns to TBWA\Hong Kong leadership

Ko will report to Andreas Krasser, CEO of Omnicom Advertising HK. His responsibilities at BBDO Hong Kong will be distributed among business leads under Managing Director Maggie Cheung. Ko’s appointment is effective immediately and follows the departure of former General Manager Ida Mak.

Andreas Krasser, CEO, Omnicom Advertising HK: "Over the past few years, Koman has demonstrated exceptional leadership and a real gift for identifying new and innovative business opportunities. His strong client focus combined with his strategic vision makes him the ideal leader to take TBWA HK to the next level. I also want to say a big thank you to Ida for everything she's brought to the agency over the past 18 months. She stepped in at a critical moment and re-energized the agency's culture with her people-first approach. I wish her all the best as she moves forward."

TBWA\Hong Kong expands its cultural capabilities

TBWA Hong Kong remains a distinct brand within Omnicom Advertising HK, with advertising at the core of its offering. In recent years, the agency has expanded into brand design and startups, launched its own media channel, Hong Kong Never Normal, and developed capabilities across events, entertainment and intellectual property.

The agency’s work is focused on local culture and context, including its brand campaign for IKEA, which recently became a client partner.

Koman Ko brings digital and experience expertise to TBWA

Koman Ko, Managing Director, TBWA\Hong Kong: "Coming back to lead TBWA feels like coming home and that's incredibly meaningful to me. When I first walked through these doors as a graduate, I was struck by something that's remained constant for decades: the power of Disruption and the people who believe in it. What has changed is our toolbox. Today, we have access to incredible AI, data, and technology resource through our Omnicom connection that help us understand markets faster and deeper than ever before.

What excites me most is that at the end of the day, people still crave authenticity, emotion, and experiences that touch their hearts. That's where true disruption lives - in that intersection of technology and humanity. Whether through advertising, design, entertainment or IP solutions, we’re here to help brands become cultural forces that genuinely matter in people’s lives. I’m deeply grateful to lead this incredible team, and I can’t wait to show what we can do together.”

www.tbwa.com.hk

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