Walden Media Group named CycleBar marketing partner

The agency will develop tailored acquisition funnels, digital media strategies and local campaigns for individual studios.

Walden Media Group has been appointed an approved marketing vendor for CycleBar, bringing its localized performance marketing services to the indoor cycling brand’s franchise network across the US.

The partnership will see Walden Media Group work directly with CycleBar studio owners on customer acquisition and membership growth.

Walden Media Group to support CycleBar franchise growth

CycleBar operates more than 200 indoor cycling locations as part of the Extraordinary Brands portfolio. Its studio experience includes the CycleBeats music platform and CycleStats, which tracks six fitness metrics after each ride.

Zachariah Walden, Founder and CEO, Walden Media Group: "CycleBar has already done the hard part. They built a brand people love and a data driven experience that keeps riders coming back. Our job is to make sure that story reaches the right person, in the right neighborhood, at the exact moment they are ready to book their first ride. That is where hyperlocal marketing and real performance data meet, and it is where we believe the next era of franchise growth gets won."

Agency targets local rider acquisition for CycleBar studios

Walden Media Group will use its performance marketing framework to support rider acquisition at the individual studio level. The agency's approach combines precision digital media with hyperlocal campaigns aimed at converting prospective customers into first-time riders and members.

The partnership comes as Walden Media Group expands its agency operations and invests in its advertising technology infrastructure. The agency is developing AI booking integrations, real-time attribution modelling and automated campaign systems for multi-location operators.

WMG expands technology and marketing capabilities

The technology investment is intended to connect campaign activity with booking and attribution data, allowing franchise operators to measure and optimize local marketing performance.

Walden Media Group said its approach combines enterprise-level technology with studio-level execution, with the aim of improving unit economics for both franchisors and franchisees. CycleBar joins the agency's growing roster of national franchise brands.

www.waldenmediagroup.com

www.cyclebar.com

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