JCB taps Sleeping Giant Media for digital strategy

The partnership will support JCB in improving how merchants, acquirers, business partners and other stakeholders find and engage with the payments brand through traditional search engines and emerging AI-powered platforms.

JCB has partnered with UK digital marketing agency Sleeping Giant Media to strengthen its digital authority strategy across Europe, with a focus on search, AI-powered discovery and merchant engagement.

JCB strengthens digital visibility across Europe

As AI-powered search tools and large language models influence how information is discovered, evaluated and shared, JCB is seeking to strengthen its visibility and relevance across these channels. Sleeping Giant Media will provide support spanning content marketing, digital PR, thought leadership and AI search optimisation.

The work forms part of JCB’s broader strategy to strengthen its digital presence across Europe. It will include merchant-focused content designed to help businesses understand the benefits of accepting JCB and serving international cardmembers.

Hiroyuki Katano, Executive Vice President at JCB International Co., Ltd.: "At JCB, we are committed to delivering a better experience built on trust, quality and the ethos of omotenashi - our customer-first philosophy that has guided our business for more than six decades.

As consumer behaviour evolves through AI-powered search and digital discovery, it is increasingly important that merchants and acquiring partners can quickly access trusted and relevant information about the value JCB brings. Our goal is simple: to make it easier for businesses across Europe to understand how JCB can help them better serve high-value international customers and our 181 million cardmembers.

Through our partnership with Sleeping Giant Media, we are strengthening how JCB is represented across both established and emerging digital channels, ensuring that businesses can discover the insights, expertise and opportunities that help them grow."

AI search becomes part of JCB’s digital strategy

Sleeping Giant Media will combine digital PR, data-led insights and strategic content development to support JCB’s visibility and authority in key European markets. The agency will focus on content that supports merchant engagement, examines industry trends and communicates the value JCB provides across retail, travel, hospitality and payments.

Luke Quilter, CEO and Co-Founder, Sleeping Giant Media: "The way people discover and evaluate brands is changing rapidly. Search is no longer limited to traditional search engines, with AI-powered platforms increasingly shaping how information is surfaced and trusted.

JCB has a compelling story to tell, particularly around helping merchants connect with valuable international and Asian cardmembers. Our role is to ensure the story is visible wherever decisions are being made - whether through search, AI-driven discovery, thought leadership or media coverage.

We're delighted to be partnering with JCB and look forward to supporting their continued growth across Europe."

www.global.jcb

www.sleepinggiantmedia.co.uk

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