Saatchi & Saatchi lands ART creative brief

The agency will develop creative strategy and communications aimed at supporting Australian Retirement Trust's long-term growth ambitions.

Saatchi & Saatchi has been appointed to Australian Retirement Trust's creative account following a competitive tender, taking responsibility for creative strategy and communications as the superannuation fund seeks to strengthen member engagement and brand relevance.

Australian Retirement Trust is one of Australia's largest superannuation funds, with more than 2.4 million members and over $375 billion in funds under management. Saatchi & Saatchi will also work on the future development of the fund's Awaken Your Super platform.

Saatchi & Saatchi takes on creative strategy for ART

The remit includes building on the existing campaign platform while strengthening its connection with members.

Simonne Burnett, Chief Member Experience Officer, Australian Retirement Trust: "We have an important role to play as guardians of our members' retirement savings. Our 'Awaken Your Super' campaign is all about helping members connect with their super, and it's important we partner with a creative agency that shares that purpose.

"Saatchi & Saatchi demonstrated a deep understanding of our members, along with the strategic rigour and creativity needed to help shape the next phase of our campaign.

"Their vision for evolving our 'Awaken Your Super' platform, including the role of our blue super monster Artie, gave us confidence they could build on the strong foundations already in place while taking the work to the next level.

"We're excited to partner with Saatchi & Saatchi as we continue to strengthen member engagement, support growth and help more Australians feel confident about their financial future."

Agency to evolve Awaken Your Super platform

The appointment will see Saatchi & Saatchi work on the next phase of Awaken Your Super, including the continued development of Artie, the campaign's blue super monster character.

Patrick Rowe, CEO, Saatchi & Saatchi: "We're proud to partner with Australian Retirement Trust at such an important moment in its journey. The team has ambitious plans for the future and a determination to keep raising the bar in how it engages Australians. That growth ambition is something we strongly relate to as an agency.

"We're looking forward to bringing the full breadth of our strategic, creative and production capabilities to help unlock what's possible next."

Australian Retirement Trust targets deeper engagement

The partnership is intended to strengthen how Australian Retirement Trust communicates with its members while supporting the fund's broader growth objectives.

www.australianretirementtrust.com.au

www.saatchi.com.au

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