Sauce Shop selects Mercieca as PR agency
Mercieca will apply its food and drink PR expertise to the account, working across grocery, convenience and hospitality media
Independent PR agency Mercieca has been appointed by condiment brand Sauce Shop to lead its public relations across trade and consumer media.
Founded in Nottingham by Pam and James Digva, Sauce Shop produces condiments including hot sauces and BBQ sauces. Mercieca will support the brand’s communications around its products, people and business activity.
Mercieca expands food and drink client roster
Mercieca will apply its food and drink PR expertise to the account, working across grocery, convenience and hospitality media as well as consumer and influencer channels.
The agency will focus on building Sauce Shop’s profile among industry audiences while also developing consumer-facing activity designed to increase awareness of the brand and its product range.
Sauce Shop targets broader brand awareness
Pam Digva, Co-Founder, Sauce Shop: “I’m really excited to have Mercieca on board. We’ve got so much happening at Sauce Shop and so many good stories to tell, so it feels like a brilliant time to have a team behind us who can help us make more noise about it.
“We want Sauce Shop to show up in more places, in more interesting ways, without losing any of the personality that got us here. There’s loads of scope to be creative, have some fun and give people new reasons to talk about the brand. Mercieca is another ingredient in the mix to help us do exactly that, and I’m really excited to see what we cook up together.”
Frankie Mercieca, PR Director, Mercieca: “Food and drink is what we do, so welcoming Sauce Shop to the agency feels like a very natural fit. We know the category, the media and the wider industry inside out, and there’s something particularly exciting about putting that experience behind an ambitious, homegrown brand. There’s plenty on the table, and we’re hungry to get started!”
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