Hello Panda appoints Raindrop as creative AOR

The agency’s remit will now extend across Hello Panda’s broader marketing and digital activities.

Independent creative agency Raindrop has been appointed the first creative agency of record for Meiji America’s Hello Panda cookie brand, taking on account, strategy and creative responsibilities as well as web design and development.

Raindrop has already developed two campaigns for the brand, including Panda-Monium 2.0.

Raindrop expands Hello Panda creative remit

Geoffrey Guilfoile, Director of Marketing, Meiji America: "In the short time that we’ve worked together, Raindrop has proven to be a terrific partner. Their team has translated the playful joy that defines Hello Panda into creative work that both stays true to the brand and pushes it into new territory. They’ve helped us see the brand through a new lens, uncovering opportunities to showcase its personality and unlock its full potential with consumers"

Jacques Spitzer, CEO and CCO, Raindrop: "It’s been a treat to collaborate with Hello Panda, and we’re very much looking forward to working with their team to help share the brand’s ability to bring joy to life’s everyday moments on an even deeper, emotional, and storytelling-driven level. As the brand’s playful, larger-than-life panda mascots show, there’s much more to this cookie than its bite-sized, cream-filled middle"

Hello Panda is known for its crunchy, cream-filled cookies featuring 32 different illustrations of panda characters playing sports. The brand is sold by Meiji America in the US.

Hello Panda sales and distribution increase

The agency appointment follows Meiji America’s announcement of a $65 million investment in production and equipment resources at its US headquarters in York, Pennsylvania.

Data from NIQ Byzzer showed Hello Panda sales increased 34 percent year over year in the 52 weeks ending January 17, 2026, while distribution increased 59 percent over the same period.

The Hello Panda appointment adds to Raindrop’s client work as the independent agency continues to expand its account relationships.

Raindrop also won the West category at the 2026 Ad Age Small Agency of the Year awards.

www.raindrop.agency

www.meijiamerica.com

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