VML earns Gartner leader status

The evaluation covers agencies serving sectors including automotive, consumer packaged goods, healthcare and technology.

VML has been named a Leader in the Gartner Magic Quadrant for Global Digital Marketing Agencies, 2026, placing the agency among providers evaluated for their ability to support large-scale digital transformation for global enterprises.

VML was also assessed in Gartner’s Critical Capabilities for Global Digital Marketing Agencies report.

VML combines creative and digital transformation

VML’s offering spans brand strategy, customer experience, commerce and enterprise solutions. The agency says its approach is based on its Human First creative philosophy and technological capabilities powered by WPP Open, with a focus on connecting experiences across global brands.

Jon Cook, Global CEO, VML and Global CEO, WPP Creative: "We’re thrilled to be named a Leader in the Gartner Magic Quadrant for Global Digital Marketing Agencies. We believe this underscores the ambition behind how we’ve built VML: a Human First creative philosophy backed by an AI powered operating system. With WPP Open at the core of our marketing workflows, we help global brands connect data, content and commerce and tie our work to outcome based models. This combination of creativity, technology and accountability is what makes VML the premier agency partner for what comes next."

Gartner evaluates global digital agencies

Gartner defines global digital marketing agencies as service providers that can develop and execute global marketing strategies. These agencies combine strategic marketing services with complementary offerings and technologies to address client requirements.

According to Gartner, agencies’ service mixes and competitive strengths often reflect their origins in traditional advertising, digital agencies, management consulting or systems integration.

VML positioned among global transformation partners

The Gartner Magic Quadrant for Global Digital Marketing Agencies was published on 25 August 2026 by Jay Wilson, Philip Black and Jen Kady. Gartner’s Critical Capabilities for Global Digital Marketing Agencies report followed on 26 August 2026, authored by Philip Black, Jay Wilson and Jen Kady.

Gartner states that its research represents the opinions of its research organization and should not be interpreted as a statement of fact or as an endorsement of any vendor, product or service. The company also says the Magic Quadrant should not be interpreted as advice to select vendors based solely on their position in the report.

www.vml.com

www.gartner.com

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