Eden Project appoints ARK Agency for nature campaign

The agency will create work for a national public engagement campaign alongside six place-based focus areas.

ARK Agency has been appointed by Eden Project to develop creative for Nature: Connections and Recovery, a three-year programme focused on reconnecting people with nature and supporting environmental recovery across the UK.

The programme is led by Eden Project and delivered in partnership with the Wildlife Trust in participating areas. ARK Agency was selected following a competitive pitch and will work across initiatives in Dundee, Morecambe, Liverpool, Belfast, Newport and Cornwall.

ARK Agency to develop UK-wide nature campaign

Dan James, Development Director, Eden Project: "Reconnecting people with nature has never mattered more, and doing it at the scale this programme needs takes a partner who understands both the science and the storytelling. ARK impressed us with their energy and ideas from the very first meeting. This is a defining moment in our 25th anniversary year - a three-year programme with brilliant partners to inspire millions to make positive changes for their own wellbeing and for nature's recovery. Head outside, go for a walk, breathe in some fresh air; just 17 minutes in nature a day can make a real difference."

The programme will combine national communications with activity tailored to the six participating locations. The aim is to encourage people to spend more time in nature while helping communities develop the skills and capacity to support local environmental recovery.

Eden Project programme targets six UK communities

Mat Goff, Founder, ARK Agency: "To be trusted as a partner by a name as significant as Eden Project speaks volumes, and it's a responsibility we don't take lightly. Modern living has created a disconnect between people and our environment and we need each other. The Nature: Connections and Recovery Programme is about reconnecting people with nature, helping them to see and feel the benefit of time spent within it, and about giving communities the strength and skills to take action in their corner of the world to protect and restore their local environment"

Mat Goff: "Communication is central to that. This only works if we can resonate authentically with the communities we're speaking to, town by town. It's a chance to use our talents across both local and national platforms - there's real urgency that has to be communicated effectively, and we intend to deliver that message."

The Eden Project appointment adds to ARK Agency's recent client wins, with the agency also working with Krispy Kreme, Rude Health, loveholidays, Magners, Huel and Löfbergs.

www.arktheagency.com

www.edenproject.com

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