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Intracto Group acquires Dutch creative agency Force451
Force451 embodies a new step in the growth trajectory of Intracto Group as an integrated full-service agency that aims to be the partner of choice for its clients, enabling them to excel in the domains of strategy, creation, content, marketing and technology.
Mercedes-Benz prepares to go all-electric to cut emissions
Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward an emissions-free and software-driven future.
Futuri unveils AdMatic to organize and monetize the world’s podcasts
Futuri, the provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, has announced the launch of AdMatic™, a revolutionary system that helps podcast platforms and creators make their content more discoverable and monetizable.
[eMarketer] Lifestyle brand consumers now keen on sustainability
A new research by Stifel and Morning Consult survey indicates that lifestyle brand consumers in all markets are more likely than other consumers to try to be more sustainable in their day-to-day lives.
ViacomCBS announces distribution agreement with Cox Communications
In addition to renewed carriage of ViacomCBS content, the deal will also offer Cox subscribers expanded access to ViacomCBS’ collection of streaming services, including Paramount+, SHOWTIME® OTT and Pluto TV.
Publicis Groupe and TikTok partner to help brands harness the power of community commerce
Publicis Groupe and TikTok have announced a global partnership to help brands tap into emerging shopping trends on TikTok.
VMLY&R COMMERCE collaborates with Hindustan Unilever on initiative to reduce plastic waste
This industry-defining initiative offers consumers an innovative option to reuse their plastic bottles by refilling products from HUL’s flagship brands, including Surf Excel, Comfort and Vim.
[eMarketer] LinkedIn commands a third of US B2B digital display ad revenue
Currently LinkedIn makes up the largest share of US B2B display ad spending in 2021 with 32.2% of the $5.09 billion.
GroupM appoints Aimee Buchanan CEO for Australia and New Zealand
The appointment follows an extensive search locally and globally for the best talent to accelerate and drive our transformation and lead GroupM’s vision to shape the next era of media, where advertising works better for people.
Kantar to sell Reputation Intelligence business to Symphony Technology Group
Kantar, the data analytics and brand consulting group, has announced the proposed sale of its Reputation Intelligence business to software investor Symphony Technology Group “STG”.
MediaCom China celebrates Festival of Creativity
MediaCom’s five offices in Greater China came together to celebrate the network’s second Festival of Creativity.
[Vacancy] ViacomCBS is looking for an Executive Assistant Co-Production & Development
ViacomCBS is directly looking for an Executive Assistant Co-Production & Development
[Vacancy] ViacomCBS is looking for an Operations Coordinator Transmission
ViacomCBS is directly looking for an Operations Coordinator Transmission
[Vacancy] Logitech is looking for a Customer Supply Chain Amazon Collaboration Manager
Logitech is directly looking for a Customer Supply Chain Amazon Collaboration Manager
Samsung partners with CJ ENM to build virtual production studio
Samsung Electronics has announced a new partnership with CJ ENM, Asia’s entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content.
Essence expands consultancy service to help brands harness digital innovation
Global data and measurement-driven media agency Essence has announced it is expanding its consulting division, housing industry-leading experts set to deliver strategic vision and bespoke digital solutions to elevate brands through the next iteration of the digital economy.
Global market for digital Out-of-home advertising to reach $35.1 Billion by 2027, report
Billboard, one of the segments analyzed in the report, is projected to grow at a 10% CAGR to reach $17.2 Billion by the end of the analysis period.
Intracto Group acquires tech company Foreach
For Intracto Group, the acquisition of Foreach, with a fast-growing team of 40 technical experts, is the next step in its vision to grow further as an integrated full-service agency that helps its clients excel in the domains of strategy, creation, content, marketing and technology.
GroupM names Brendan Moorcroft CEO of Choreograph
Based in New York, Moorcroft reports to Christian Juhl, GroupM Global CEO, and joins the Global Leadership Team (GLT).
VICE Distribution renews content partnership with Hulu
VICE Distribution, the global distribution division of VICE Media Group, has renewed its strategic licensing partnership with U.S streaming service Hulu for over 130 hours of VICE content.
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