[eMarketer] LinkedIn commands a third of US B2B digital display ad revenue

LinkedIn reported a n impressive 2020, with its cumulative ad revenues growing at 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home.

 In the coming years, the professional networking site will continue to see US display ad spending increase from $1.29 billion in 2020, holding onto a little over a third of US B2B digital display ad revenue.

Currently LinkedIn makes up the largest share of US B2B display ad spending in 2021 with 32.2% of the $5.09 billion.

LinkedIn is outperforming other strong social media competitors such as Facebook and Twitter in US B2B ad sales.

According to eMarketer, the social media giant will cross the $2 billion threshold for B2B display ad revenue in 2023, though their share will fall slightly as B2B advertisers continue to diversify digital ad spending.

Read the full eMarketer article here

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