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Carlsberg trials world’s most efficient solar thermal heat capture in Greece

13-08-2021 | 15:19:00
The pilot could pave the way towards Carlsberg Group’s target for ZERO carbon emissions from its breweries by 2030, as part of its Together Towards ZERO programme.

Republic Brands appoints Paul Marobella as President and Chief Marketing Officer

13-08-2021 | 15:17:11
Prior to Havas, he led a digital experience division of Accenture Interactive’s Wire Stone, consulting with brands such as Motorola, Conagra, Microsoft and Nike.

MERGE acquires digital marketing consultancy firm Blue Moon Digital

13-08-2021 | 15:12:08
MERGE, a premium storytelling technology company that promotes health, wealth and happiness, has announced the acquisition of the digital marketing consultancy, Blue Moon Digital, Inc.

[eMarketer] How telehealth is shaping modern medicine

13-08-2021 | 15:08:00
Telehealth gave millions of US adults access to care services in 2020.

Adidas Originals and VICE launch campaign to celebrate female photographers

12-08-2021 | 15:42:14
For this campaign five female photographers were given the chance to shoot their muses in the adidas Originals Forum sneaker.

Nielsen and Meredith Corporation renew multi-year agreement for local TV audience measurement

12-08-2021 | 15:36:18
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.

Future Today launches three free streaming services on Rogers Ignite TV and Ignite SmartStream

12-08-2021 | 15:32:34
The companies have expanded their partnership whereby Rogers Sports & Media (RSM) will now provide ad sales representation for all of Future Today’s streaming channels across Canada.

[eMarketer] Amazon commands lion’s share of US retail ecommerce sales

12-08-2021 | 15:29:31
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.

Kantar appoints two new global leaders to drive organic and inorganic growth

11-08-2021 | 15:07:49
Kantar, the world’s data, insights and consulting company, has announced two new senior appointments in support of the next phase of company growth.

Digital entertainment communications agency The Story Mob joins PRCA

11-08-2021 | 15:03:00
  Founded by Nicola Piggott and Anna Rozwandowicz in Los Angeles, The Story Mob has enjoyed rapid growth having opened a London office in November, 2020.

Integral Ad Science acquires Connected TV Advertising company Publica

11-08-2021 | 14:59:57
 Integral Ad Science, a global company in digital media quality, has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.

[eMarketer] US telecoms bet on 5G to grow market share

11-08-2021 | 14:55:00
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.

Zynga closes acquisition of mobile advertising and monetization platform Chartboost

10-08-2021 | 12:45:00
Zynga Inc. , a global company involved in interactive entertainment, and Chartboost, a mobile programmatic advertising and monetization platform, have announced  that the companies have closed the transaction under which Zynga acquired 100% of Chartboost.

Global billboard and outdoor advertising market to reach $66.63 billion in 2021, report

10-08-2021 | 12:15:00
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.

GumGum acquires European rich media and video ad marketplaces JustPremium

10-08-2021 | 12:00:00
GumGum, a company involved in contextual intelligence technology has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe.

[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market

10-08-2021 | 10:45:00
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.

easyJet unveils new cabin crew and pilot uniforms made from recycled plastic bottles

09-08-2021 | 12:12:00
The roll-out across the airline is estimated to prevent around half a million plastic bottles from ending up as plastic waste each year.

Global print advertising distribution market to reach $13.55 billion in 2021, report

09-08-2021 | 10:15:00
Major players in the print advertising distribution market are Transcontinental Inc., Bertelsmann Printing Group, News Corp, Gannett Company Inc., Valassis, Pearson PLC, Axel Springer, R.R. Donnelley, and Sensory Interactive.

The Worldcom Public Relations Group installs new global board and regional committees

09-08-2021 | 10:00:00
The Worldcom Public Relations Group, the global partnership of public relations firms, formally installed its group board and regional committees for 2021-2022.

ViacomCBS partners with Sky to launch Paramount+ in Europe

06-08-2021 | 15:17:00
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc, and Sky, part of Comcast Corporation, announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.

Eni acquires Be Power, expands electric charging services offering in Italy and Europe

06-08-2021 | 07:57:00
Eni, through Eni gas e luce, signed an agreement to acquire 100% of Be Power S.p.A., which through its subsidiary Be Charge is the second largest Italian operator with over 5 thousand electric vehicle charging points on public land.


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