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Carlsberg trials world’s most efficient solar thermal heat capture in Greece
The pilot could pave the way towards Carlsberg Group’s target for ZERO carbon emissions from its breweries by 2030, as part of its Together Towards ZERO programme.
Republic Brands appoints Paul Marobella as President and Chief Marketing Officer
Prior to Havas, he led a digital experience division of Accenture Interactive’s Wire Stone, consulting with brands such as Motorola, Conagra, Microsoft and Nike.
MERGE acquires digital marketing consultancy firm Blue Moon Digital
MERGE, a premium storytelling technology company that promotes health, wealth and happiness, has announced the acquisition of the digital marketing consultancy, Blue Moon Digital, Inc.
[eMarketer] How telehealth is shaping modern medicine
Telehealth gave millions of US adults access to care services in 2020.
Adidas Originals and VICE launch campaign to celebrate female photographers
For this campaign five female photographers were given the chance to shoot their muses in the adidas Originals Forum sneaker.
Nielsen and Meredith Corporation renew multi-year agreement for local TV audience measurement
The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.
Future Today launches three free streaming services on Rogers Ignite TV and Ignite SmartStream
The companies have expanded their partnership whereby Rogers Sports & Media (RSM) will now provide ad sales representation for all of Future Today’s streaming channels across Canada.
[eMarketer] Amazon commands lion’s share of US retail ecommerce sales
eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.
Kantar appoints two new global leaders to drive organic and inorganic growth
Kantar, the world’s data, insights and consulting company, has announced two new senior appointments in support of the next phase of company growth.
Digital entertainment communications agency The Story Mob joins PRCA
Founded by Nicola Piggott and Anna Rozwandowicz in Los Angeles, The Story Mob has enjoyed rapid growth having opened a London office in November, 2020.
Integral Ad Science acquires Connected TV Advertising company Publica
Integral Ad Science, a global company in digital media quality, has announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million.
[eMarketer] US telecoms bet on 5G to grow market share
Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.
Zynga closes acquisition of mobile advertising and monetization platform Chartboost
Zynga Inc. , a global company involved in interactive entertainment, and Chartboost, a mobile programmatic advertising and monetization platform, have announced that the companies have closed the transaction under which Zynga acquired 100% of Chartboost.
Global billboard and outdoor advertising market to reach $66.63 billion in 2021, report
The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.
GumGum acquires European rich media and video ad marketplaces JustPremium
GumGum, a company involved in contextual intelligence technology has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe.
[Marketing Week] Bob Koigi: The rise and rise of global billboard and outdoor ad market
The global billboard and outdoor advertising market is poised to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%.
easyJet unveils new cabin crew and pilot uniforms made from recycled plastic bottles
The roll-out across the airline is estimated to prevent around half a million plastic bottles from ending up as plastic waste each year.
Global print advertising distribution market to reach $13.55 billion in 2021, report
Major players in the print advertising distribution market are Transcontinental Inc., Bertelsmann Printing Group, News Corp, Gannett Company Inc., Valassis, Pearson PLC, Axel Springer, R.R. Donnelley, and Sensory Interactive.
The Worldcom Public Relations Group installs new global board and regional committees
The Worldcom Public Relations Group, the global partnership of public relations firms, formally installed its group board and regional committees for 2021-2022.
ViacomCBS partners with Sky to launch Paramount+ in Europe
ViacomCBS Networks International (VCNI), a division of ViacomCBS Inc, and Sky, part of Comcast Corporation, announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.
Eni acquires Be Power, expands electric charging services offering in Italy and Europe
Eni, through Eni gas e luce, signed an agreement to acquire 100% of Be Power S.p.A., which through its subsidiary Be Charge is the second largest Italian operator with over 5 thousand electric vehicle charging points on public land.
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