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Huobi launches advertiser incentive plan to strengthen its P2P market
Shortly after the launch of its zero-fee policy in May this year, global cryptocurrency company Huobi has announced an "Incentive Plan" for advertisers with an aim to increase the liquidity of its P2P market.
[eMarketer] Shopify new platform enhances checkout and storefront tools
At the 2021 Unite conference, global e-commerce company Shopify revealed platform enhancements that give merchants more control over the look and functionality of their online storefronts.
[Marketing Week] Bob Koigi: Brands tap new campaign strategies to grow client base
Brands are revising their campaign strategies and embracing innovative models as they seek to reach hitherto untapped markets and expand their portfolio.
Institute of Practitioners in Advertising partners with Moore Kingston Smith on accelerator scheme
The Institute of Practitioners in Advertising, IPA, has officially announced a new sponsor, Moore Kingston Smith, and content programme for its Accelerator scheme to help support start-up agencies.
Rise at Seven joins the PRCA
The Public Relations and Communications Association (PRCA) has welcomed search-first creative agency Rise at Seven as its latest member.
Smart acquires cookie-free CTV and video advertising platform Dynadmic
Smart AdServer, the independent ad monetization platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace, and accelerates its growth in CTV and media services.
[Vacancy] Talpa Network is looking for a Techlead Online Video Core Services
Talpa Network is directly looking for a Techlead Online Video Core Services
[Vacancy] Lukkien is looking for a Senior Art Director
Lukkien is directly looking for a Senior Art Director
ViacomCBS announces global appointments
ViacomCBS Inc. has announced that it will unify the company’s US and international businesses under a simplified global leadership structure.
Calvin Klein launches global advertising campaign for a new men’s fragrance
The fragrance and campaign embrace a journey of defiance while exploring authentic truths and the contrasts within.
Bayer unveils its decarbonization programme for agriculture in Europe
Global pharmaceutical and life sciences company Bayer has announced the European launch of its global Carbon Initiative. The main goal is the decarbonization of the food value chain focusing on farmers’ activities for a more resilient and sustainable food system.
[eMarketer] Payfac model reshaping payments ecosystem
Payments facilitator, payfac, model that that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments is taking shape and redefining the payments ecosystem.
Chris Jansen to join Kantar as Group CEO
Kantar, the world’s data, insights and consulting company, has announced the appointment of Chris Jansen as Group Chief Executive Officer, effective 1 November 2021.
WFA creates three new groups to address key marketer priorities
World Federation of Advertisers has created three new forums where global and regional marketers can share knowledge and experience around key areas of increasing concern for WFA members: marketing capabilities, agency management and in-housing.
Procter & Gamble commits to invest $10 billion in women-led businesses by 2025
P&G has worked for decades to advance women’s economic empowerment throughout its global value chain, and the latest announcement is the next step in that journey.
TotalEnergies partners with Uber to accelerate transition towards electric urban mobility
TotalEnergies and Uber are partnering to accelerate the transition of Uber’s drivers towards electric mobility, by providing support for vehicle conversion and easier access to charge points.
[eMarketer] Upfront CTV ad spend in US to exceed $4 billion in 2021
In what points to the growing share of US ad spending on connected TV, advertisers are set increase their spend by nearly 50 per cent this year to $4.51 billion.
Publicis Groupe announces regional leadership appointments for Central and Eastern Europe
Publicis Groupe has announced regional leadership appointments for Central & Eastern Europe region. Tomas Lauko has been named Chief Executive Officer (CEO) for Central and Eastern Europe (CEE), reporting directly to Steve King, Chief Operating Officer, Publicis Groupe.
Xandr unveils first of its kind forecasting and analysis across CTV and linear addressable
Xandr has announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically.
Havas Media appoints Ben Downing as Global MD, Ethical Media and Strategic Partnerships
In this new role, Downing will support all markets in delivering against Havas’ Ethical Media Manifesto by further developing the agency’s best practices and products driving ethical investment.
Coca-Cola becomes global implementing partner for Ocean Cleanup’s River project
The Coca-Cola Company and The Ocean Cleanup are teaming up behind a clear objective: to stem the tide of marine waste by intercepting plastic debris from rivers around the world.
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