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Magna appoints Elijah Harris as first EVP Global digital partnerships and media responsibility
In this new role, Harris will be responsible for providing products and services to Mediabrands teams around the globe and lead its relationships as they relate to global digital media platforms and partners.
Paramount+ expands its content offering
Paramount+ has announced it will significantly expand its content offering this summer, starting with the exclusive premiere of the sci-fi action film “Infinite” and introduction of more than 1,000 premium movies this week.
Consumers are more receptive to podcast advertising than TV advertisements, study
Spotify and MAGNA have released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits.
VICE Media Group launches new direct to consumer gaming subscription service, WayPoint+
VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.
Locala appoints Jean-François Coutanceau as SVP CSR
This new role comes in addition to his SVP Procurement position, widening his scope to include CSR and environment-conscious actions as the company seeks to become even more socially responsible.
[Marketing Week] Bob Koigi: Expanding offerings and reach with mergers and acquisitions
Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.
[Vacancy] ViacomCBS is looking for a Junior Graphic Designer
ViacomCBS is directly looking for a Junior Graphic Designer
WFA launches world’s first global census of the marketing and advertising industry
World Federation of Advertisers, WFA, is launching the world’s first-ever global census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession.
[eMarketer] Ecommerce channel ad spending on an impressive trajectory
Before COVID-19 pandemic, ecommerce channel advertising had caught the eyes of advertisers, particularly on consumer packaged goods and retailers.
VMLY&R COMMERCE launches lab to offer brands insights on Muslim consumers
Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market segments, and Halal product categories.
Sinebrychoff becomes world’s first carbon neutral manufacturer of Coca-Cola
The oldest brewery in the Nordic countries and the oldest foodstuff company in Finland has produced its beverages with 100 % renewable energy since the beginning of 2021.
Dove announces €8.5 million forest restoration project
The project is designed to protect and restore forests, protect the habitats of endangered species, and improve the livelihoods of 16,000 people who call North Sumatra, Indonesia home.
Intracto Group acquires digital agency Internet Architects
Intracto Group’s acquisition of Internet Architects is in line with its vision to grow further as an integrated full-service agency that wants to be the partner for its clients, helping them excel in the domains of strategy, creation, content, marketing and technology.
Dentsu appoints Pauline Miller as first Chief Equity Officer for EMEA region
Reporting to dentsu EMEA CEO Giulio Malegori, Miller will be part of the region’s Leadership Team and responsible for shaping and leading its DEI strategy and execution.
Kantar secures audience measurement contract from UK’s Broadcasters Audience Research Board
Broadcasters Audience Research Board, BARB, the UK television audience measurement currency, has announced that Kantar, the global data, insights and consulting company, has won major contracts to continue to deliver audience measurement that supports the £7.5 billion UK TV industry.
Over 50 new PR agencies founded in UK during COVID-19, report
The COVID-19 PR Agency Startup report explores why such a large number of agencies have been started in such a relatively short period of time.
Kantar acquires MeMo² to expand cross-media effectiveness offering
The acquisition brings approx. 50 specialists into the Kantar team, creating a platform to significantly expand the media effectiveness measurement business in Europe, as well as strengthening Kantar’s Dutch business with MeMo2’s client roster.
[eMarketer] Out Of Home advertising rebounds in China
Out-Of-Home (OOH) advertising spend in China suffered the steepest drop in the wake of Covid-19, falling by 18.0 per cent year over year (YoY) in 2020
Unilever partners with food-tech company ENOUGH to introduce plant-based meat products to market
ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn.
MTG completes acquisition of tower defense gaming studio and publisher Ninja Kiwi
Since the announcement of the acquisition, Ninja Kiwi has continued to deliver on its strategy, resulting in continued strong performance from the company.
[Marketing Week] Bob Koigi: Marketers envision career opportunities fit for post-pandemic future
As COVID-19 continues to disrupt economies, alter the way we work and redefine lifestyles, employers companies and staff are adjusting their way of work as the pandemic alters the future of work.
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