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The data showed that 82% of its audience immediately experienced an uplift in positive feeling following an individual interaction with Hearst UK content.

Through this collaboration, Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.

Magna has released its advertising forecasts for June 2021 indicating that global advertising spending will grow by $78bn in 2021 (+14%) to $657 billion, a new all-time high, following a decline of -2.5% in 2020.

The total value of Europe's top 500 most valuable brands has dropped 10% during the COVID-19 pandemic from €1.96 trillion in 2020 to €1.76 trillion in 2021, according to the latest report by Brand Finance, the world's brand valuation consultancy.

Nielsen Market Lift is a cloud-based campaign measurement tool that unlocks the ability to evaluate the effectiveness and efficiency of marketing campaigns on both a large national scale as well as on small scale test and learn advertisements.  

The Media Inclusion Initiative, a program within GroupM’s Responsible Investment framework, is an integrated strategy for directing investment in, and creating opportunities for, diverse media companies and content creators with an initial focus on Black-owned media.

Mindshare, the media network that is part of WPP, has partnered with UNICEF Globally to launch a campaign targeting the G7 Leaders to ask them to donate 20% of their available vaccines to help developing countries.

Public relations professionals around the world are feeling increasingly confident about the future of their organisations, according to PRCA’s latest Global Confidence Tracker.  

Havas Group is releasing its 2020 CSR Report, presenting the results and progress of its CSR program Havas Impact+.

Talpa Network is directly looking for a Technical Lead Mobile Development Audio

Lukkien is directly looking for an Executive Producer Philips

Logitech is directly looking for a Senior Account Manager Video Collaboration

Reporting into Starcom’s National Head of Investment and Digital, Mark Duffy, Tillitt has been charged with leading the digital and performance strategy for Starcom Sydney and its clients.

Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.

IKEA is striving towards 100% renewable energy throughout the entire value chain. The new program supports nearly 1,600 direct suppliers to switch to 100% renewable electricity.

The shift by US customers from visiting banking halls to use of mobile apps during coronavirus pandemic may create a new way of banking with majority of customers saying they would maintain that habit post Covid.

Starcom has announced it has been appointed to handle TV media buying for online marketplace, Vinted, since April, in the UK.

In this new role for the agency, Buchanan will report to Ogilvy PR’s Global CEO Julianna Richter and will lead consumer brand communications globally

All Logitech products are verified as being made only with minerals and resulting metals that comply with conflict-free standards.

Even as companies in China invest in Virtual Reality to engage with consumers, the adoption of the emerging technology has failed to pick up as anticipated in recent years.

The average time a US adult spends on various media platforms has been on unprecedented rise in recent years, particularly at the height of the pandemic.