Tagresults

A reopening economy and glimmers of normalcy haven’t stopped US consumers from turning to digital payment methods to pay their bills, with 21.4% of US consumers polled by ACI Worldwide in H1 2021 reporting they use digital channels to pay their bills more frequently than before the pandemic.

The Institute of Practitioners in Advertising, IPA, has announced that ClickThrough Marketing, CNS Media, DDB Remedy, GottaBe! Marketing, Lavery Rowe, Media Bounty and One Black Bear have been elected into IPA membership at its quarterly council meeting.

Catalina, a company involved in in shopper intelligence and omni-channel media solutions, has announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. 

Taobao, an ecommerce site and app that is part of China-based Alibaba, pioneered livestreaming ecommerce with the 2018 launch of Taobao Live, where charismatic hosts sell a raft of products to large audiences watching online.

Emplifi, the unified customer experience platform, has announced it has been selected by Mercy Ships, the hospital ship charity, to boost the healthcare organization’s social media presence and expand its global reach.

Advertisers are increasingly turning to tech solutions to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress.

WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries.

Minute Media, a global content and technology company focused on sports & culture, has announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and content creators get more out of their online video strategy, while reducing costs and maximizing revenue.

Logitech G, a brand of Logitech and innovator of gaming technologies and gear, has introduced a new, lightweight headset to its Color Collection, the Logitech G335 Wired Gaming Headset, which is available in three colors including the new Mint colorway.

Ethical considerations in AI are increasingly important as it becomes intertwined with everyday life—and as a growing body of research highlights the litany of racial and gender biases baked into the tech.

This newly aligned structure, which is effective immediately, will ensure that ViacomCBS is well positioned to continue producing compelling, diverse content at scale.

 The announcement follows BuzzFeed’s disclosure that it is seeking to go public by merging with 890 Fifth Avenue Partners, a special purpose acquisition company (SPAC) with $288 million in cash in trust.

Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.

Alchimie, the OTT subscription video platform, and Altice, a player in the French telecom/media conversion, have launched a strategic partnership to provide more than 400 hours of premium content.

It’s estimated that around 36 billion devices will be connected to the internet by 2025, this represents a 30% increase on 2018. The upside for advertisers is that this creates a large audience and even larger opportunity for them to connect to their target consumers.

Institute of Practitioners in Advertising, IPA, has launched its Media Climate Charter that provides media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.

Lega Nazionale Professionisti Serie B, chose Helbiz Media as its exclusive international licensee because it recognized the marketing power of the Helbiz brand.

 AdsWizz, the global player in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution.

Quantcast, a global advertising technology company, has announced that the Interactive Advertising Bureau of Canada (IAB Canada), the only organization fully-dedicated to the development and promotion of digital and interactive advertising in Canada, has chosen Quantcast Choice as its consent management platform.

Vodafone confirmed that its entire European operations – including mobile and fixed networks, data centres, retail and offices – will be 100% powered by electricity from renewable sources from 1 July 2021.

News that India had released strict rules targeting domestic and international ecommerce players has come as bad news for global  giants like Amazon and Walmart’s Flipkart who command a huge share of the market.