Alchimie partners with Altice on distribution of content
Alchimie, the OTT subscription video platform, and Altice, a player in the French telecom/media conversion, have launched a strategic partnership to provide more than 400 hours of premium content.
Altice is launching its new free VOD platform for live TV, replays and exclusive content. Called RMC BFM Play, this new platform provides easy access to the programs of the RMC and BFM channels, integrating all the features made possible by digital technology, and promoting the news, analysis and discovery themes of the Group's channels.
The platform is available on the web, the App Store and Google Play; it will also be offered on connected TVs and on operator boxes in a second step.
Alchimie provides programs on the key topics of the RMC BFM Play platform: News & Society, Sports & Motors, Crime & Investigation, Science & Technology, Adventure & Animals, Cooking & Entertainment, History & Civilizations, i.e. the best content to understand, inform, entertain and inspire.
This partnership is based on the AVOD model, with sharing of the advertising revenues that will be generated by the viewing of the programs provided by Alchimie, which will be marketed by the "Altice Ads Media & Connect" advertising network.
Arthur Dreyfus, CEO, Altice Media said: “With RMC BFM Play, we are launching a new, even more comprehensive platform that incorporates not only the editorial quality and diversity of our content, but also the best technological performance of a smooth and intuitive application, to respond more and more each day to the new ways in which viewers use our services and to strengthen our position as the leading digital broadcasting group.”
Jean-Michel Neyret, Deputy Managing Director, Alchimie: “It is a great honor for the Alchimie teams to contribute to this launch. It reinforces our strategy of allowing quality content, often unknown, to be exposed through digital platforms, where new uses are becoming more and more common.”
