[eMarketer] Amazon commands lion’s share of US retail ecommerce sales

Amazon has continued its dominance in the US market. In 2021, it will account for 41.4% of all US retail ecommerce sales. The tech giant will contribute more than 50% of US growth in online sales from 2019 to 2021.

eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.

While many retailers saw a frenzy of pandemic-driven ecommerce growth over the past 18 months, Amazon remains the dominant etailer and will earn more than $2 of every $5 spent shopping online in the US this year.

Its closest US competitor is Walmart, but with 7.2% of the ecommerce market, the big-box store doesn’t hold a candle to Amazon and its mammoth share.

Much of Amazon’s growth is fueled by consumer electronics sales, which made up $94.40 billion of Amazon’s gross merchandise value in 2020, according to Comscore data cited by J.P. Morgan.

The company also has the market for books and magazines cornered, pocketing 80% of those online sales last year, per Comscore.

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