MERGE acquires digital marketing consultancy firm Blue Moon Digital
MERGE, a premium storytelling technology company that promotes health, wealth and happiness, has announced the acquisition of the digital marketing consultancy, Blue Moon Digital, Inc.
This move significantly enhances MERGE’s Performance Marketing capabilities to offer a full set of eCommerce solutions at scale and deepen the firm’s retailer vertical marketing expertise, combining content with commerce.
Blue Moon Digital, Inc. is a strategic performance marketing agency serving retailers and direct-to-consumer online brands, as well as managing more than $1 billion dollars in annual eCommerce revenue. This acquisition adds a suite of mature offerings that range from paid media, email, SEO, analytics and Business intelligence (BI), rounding out MERGE’s leading-edge technology platform.
Blue Moon Digital also brings a complementary client roster, with 65 retail brands such as Coach, Giant Eagle, JOANN, Kate Spade, and The North Face, while adding key strategic partnerships with Domo, Google and others.
Patrick Venetucci, chief executive officer, MERGE: “At a time when businesses are rapidly adopting an eCommerce mindset, Blue Moon Digital’s strategic performance marketing expertise augments MERGE’s digital capabilities and expands our consumer practice. Fusing Blue Moon Digital’s command of eCommerce and data analytics with MERGE’s content and technology capabilities facilitates our ability to drive traffic and transactions for clients in a powerful way and differentiates MERGE as an agency partner capable of building brands that tangibly increase client revenues.”
MERGE is creating a modern, integrated model that effectively blends creative, technology, media and data solutions. In 2020, MERGE united with Sandbox to form one of the largest independent agencies in North America and became No. 18 on the 2021 Advertising Age Annual Agency Report.
Additionally, in the past year, Saurab Bhargava joined MERGE as its first chief digital officer to focus on digital transformation, and Nick Jones joined as its chief client officer to focus on commerce, each carving out a path for the addition of Blue Moon Digital that deepens MERGE’s performance marketing capability.
Cindy Brown, chief executive officer of Blue Moon Digital: “Through the lens of our retail and digital clients, we have seen an increased demand for eCommerce and performance marketing solutions that combine storytelling and technology in one integrated platform. As sophistication and content volume proves to be effective at driving traffic, joining forces with MERGE offers access to more talents ranging from poets to PhDs that will help elevate the results we can deliver to clients as they seek to capture more market share.”
Based in Denver, CO, the addition of Blue Moon Digital grows the MERGE talent base by more than 20 percent and provides additional opportunities for employees from both organizations to grow and thrive. All the members of the MERGE and Blue Moon Digital leadership teams will remain in their current roles and work together to effectively integrate the combined companies under the MERGE brand name.
Garros Group served as the strategic and financial M&A advisor to Blue Moon Digital in this transaction. Terms of the transaction were not disclosed.
