Tagresults

Nielsen and PubMatic have announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.     

BET, a unit of ViacomCBS has launched BET Studios, an unprecedented studio venture that offers equity ownership for Black content creators.

Shopify is scaling up its international ecommerce operations with two recent developments.

Outbrain, a leading recommendation platform for the open web, is proud to announce today its partnership agreement with Pijper Media, a renowned media owner in The Netherlands.

In the latest growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level.

 P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade.

From Belgium, Messiaen started at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years. 

Havas Media Group announced has partnered with Adelaide to deliver enhanced attention metrics for its global client roster.

Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.

Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.

TotalEnergies, Shell Netherlands, Energie Beheer Nederland (EBN) and Gasunie formed a partnership to enable large-scale CO2-reduction for industrial clusters in the Netherlands.

WPP has announced several senior executive appointments to strengthen further its leadership team servicing Ford Motor Company.

Essence has announced that Richard Hartell has joined the agency as the new Global Chief Client Officer, overseeing the agency’s long-standing relationship with Google.

Logitech has announced that it is adopting a climate positive approach, addressing its carbon footprint across the entire value chain.

River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points.

The agency consists of over 40 team members, supporting clients in their online sales both in terms of strategy and implementation. Thanks to this joint step the e-commerce knowledge within Intracto Group takes a giant leap forward.

The new hires come as VICE looks to bolster VICE World News’ reporting bench of journalists across EMEA, under the leadership of Matthew Champion the Executive Editor for EMEA.

Four more major multinational companies have signed up to the World Federation of Advertisers’ Planet Pledge, a global commitment to making their marketing teams a force for positive change both internally and with the consumers who buy their products and services.

Xandr has announced the renewal of a global contract with Microsoftwhich sees the extension of existing technology solutions, the introduction of new ventures and follows over ten years of successful partnership. 

Hearst Television has announced the launch of Hearst Media Production Group as it expands original program production and distribution capabilities.

S4Capital, the tech-led, new age/new era digital advertising and marketing services company, has announced a merger between Cashmere and Media.Monks, which significantly expands the capabilities of both its content practice in the USA and global cultural strategy.