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BEN Group and 605 measure impact of product placements on viewer behavior across linear TV
BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a television measurement and analytics company, have announced findings from their partnership.
NielsenIQ enters into two acquisition agreements to strengthen its omnichannel solution
NielsenIQ, the industry player in global measurement and data analytics, has announced two key acquisition agreements --Data Impact and Rakuten Intelligence.
[eMarketer] TikTok reaches one billion monthly users
TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.
Bayer names MediaCom as global media agency
Global pharmaceutical and life sciences company Bayer has named WPP’s MediaCom as their global full-service media agency following a competitive process.
WPP announces first successful applications to its Racial Equity Programme
WPP has announced the nine bold, audacious and creative new projects that have been chosen to help advance racial justice across the world as part of its Racial Equity Programme.
Publicis Groupe to repurchase 2.5 million shares to cover employee long term incentive plans
The purpose of this program is to meet the obligations arising from the existing free share long term incentive plans for the benefit of its employees that will be delivered in 2022, 2023, 2024 and 2025.
Reprise appoints Glen Conybeare as Global President Reprise Commerce
Performance marketing and eCommerce specialty agency of IPG Mediabrands Reprise has announced the appointment of Glen Conybeare as Global President of Reprise Commerce.
[eMarketer] Twitter embraces bitcoin to boost engagement
First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.
[Marketing Week] Bob Koigi: Social media giants redefine future of content, e-commerce
Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.
[Vacancy] Logitech is looking for a Senior Key Account Manager E-Tail
Logitech is directly looking for a Senior Key Account Manager E-Tail
[Vacancy] Logitech is looking for a Customer Supply Chain Amazon Collaboration Manager
Logitech is directly looking for a Customer Supply Chain Amazon Collaboration Manager
[Vacancy] Logitech is looking for a Business to Business Lead Benelux
Logitech is directly looking for a Business to Business Lead Benelux
Carlsberg Group pledges to use its marketing to drive climate action
Carlsberg Group has signed the World Federation of Advertiser’s (WFA) Planet Pledge – a global commitment to making marketing teams a force for positive change both internally and by inspiring consumers to act.
Hearst Magazines names Dmitry Klebanov President of iCrossing
Hearst Magazines has announced that Dmitry Klebanov has been named president of iCrossing, the company’s global digital marketing agency.
Reprise Commerce Canada looks at how eCommerce and Amazon impacts a brand’s media strategy and profitability
Reprise Commerce Canada has looked at how eCommerce and Amazon impacts a brand’s media strategy and profitability
PRCA Climate Misinformation Strategy Group welcomes CMA's Green Code
The Code - which is particularly relevant to communications professionals - requires all environmental claims to be truthful, unambiguous, and transparent. It also compels organisations to include all relevant information relating to a claim.
52 per cent of consumers find gift inspiration from Social Media ads, Smartly.io survey
These insights underscore how brands can utilize ads on these platforms to capture new audiences and maximize sales goals during the increasingly busy and competitive holiday season.
LoopMe launches solution to analyze real-time brand lift and campaign effectiveness
LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.
Havas Media Canada expands media experience and digital capabilities with VP hires
Havas Media Group (HMG) Canada has announced that Peter Papageorgiou will join as VP, Digital Solutions & Performance and Elizabeth Lem as VP Managing Director, Head of MX Development.
Cosmetics companies partner to develop environmental impact assessment and scoring system for cosmetics products
The aim is to co-design an approach that is brand-agnostic, and which provides consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology.
Mood Media acquires PlayNetwork
Mood Media, the global in-store media solutions company driving elevated Customer Experiences, has announced it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group.
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