Marketing Report
Mood Media acquires PlayNetwork

Mood Media acquires PlayNetwork

Mood Media, the global in-store media solutions company driving elevated Customer Experiences, has announced it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group.

Financial terms of the transaction were not disclosed.

PlayNetwork offers in-store and digital curated music, original and managed video programs, content licensing, audio visual systems, digital signage, and consumer insights to over 400 customer brands at more than 100,000 locations in 115 countries.

Malcolm McRoberts, Chief Executive Officer, Mood Media: “PlayNetwork’s customer-focused approach and global, blue-chip clientele is a terrific fit with Mood Media’s existing business, and further enhances our efforts to expand our product offerings and technology solutions. We look forward to integrating the PlayNetwork team into the Mood family - continuing to deliver top-tier consumer connection solutions for our customers.”

Ross Honey, President and CEO, Octave Group: “This is an exciting outcome for PlayNetwork, and we thank the entire team for their tremendous contributions and partnership. Mood Media shares PlayNetwork’s commitment to innovation and ensuring the long-term success of our customers and valued employees. The full resources of Mood Media will best position the company to take the next steps in its evolution and deliver the unparalleled execution and collaboration PlayNetwork customers rely on.”

Paul Hastings LLP served as legal counsel to Mood Media on the transaction. Paul, Weiss, Rifkind, Wharton & Garrison LLP acted as legal counsel and LionTree Advisors served as exclusive financial advisors to Octave Group.