Marketing Report
[eMarketer] Twitter embraces bitcoin to boost engagement

[eMarketer] Twitter embraces bitcoin to boost engagement

Twitter users from the US (except Hawaii and New York) and El Salvador can now tip fellow tweeters with Bitcoin, per Finextra.

First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.

The cryptocurrency is an efficient additional payment option to power its global platform.

Twitter founder Jack Dorsey previously described Bitcoin as the internet’s “native currency” which, can reach every single person on the planet much more easily than building infrastructure to process fiat currency in each local market.

Blockchain can reduce the time for cross-border payments from days to four to six seconds on average while also reducing transaction costs, per Insider Intelligence’s Blockchain in Payments report.

eMarketer notes that Twitter isn’t the only social media company looking at adding cryptos to encourage user engagement and facilitate payments on their platforms.

Last May, Reddit launched a beta test for two Ethereum-based tokens, which members of subreddits r/Cryptocurrency and /r/FortniteBR can use to vote and tip content creators. It’s now scaling the solution.

Meanwhile, Facebook’s digital currency, Diem, is still in limbo amid regulatory concerns, but its eventual launch could provide billions of people with a way to buy goods and services and tip influencers across Facebook properties, including Instagram and WhatsApp.

Read the full eMarketer article here