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[eMarketer] The place and space of fintechs in the metaserve
Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.
[Vacancy] ViacomCBS is looking for a Programming Coordinator Nickelodeon
ViacomCBS is directly looking for a Programming Coordinator Nickelodeon
[Vacancy] ViacomCBS is looking for a Multi-Platform Media Distribution Coordinator
ViacomCBS is directly looking for a Multi-Platform Media Distribution Coordinator
[Vacancy] Logitech is looking for a Design Guide - IT Organisation
Logitech is directly looking for a Design Guide - IT Organisation
Edelman launches financial and capital markets communications boutique agency in Canada
Edelman has launched Edelman Smithfield in Canada, a dedicated financial and capital markets communications boutique agency within the larger firm.
Global mobile advertising market to reach of $724 billion by 2026, report
The mobile advertising market is evaluated at $180.610 billion for the year 2019 and is projected to grow at a CAGR of 21.95% to reach a market size of $724.460 billion by the year 2026 according to a recent report by Research and Markets.
Unite Digital launches regional marketing platform for 2022 Mitsubishi Outlander
Unite Digital's regional marketing platform unifies the shopping experience by enabling dealers to integrate their branding and price points directly into high-budget advertising that drives traffic directly to their own digital properties.
Viant advances TV ad offerings through iSpot partnership
The integration is aimed at improving reach, frequency, and business outcome insights for Viant advertisers delivering over-the-top (OTT) and linear TV campaigns.
[eMarketer] China's ecommerce channel ad spending to double that of US in 2021
As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.
VICE Media Group names Kyle Pleva as Vice President of Communications
VICE Media Group, the global multi-platform media company, has announced the appointment of Kyle Pleva as the new Vice President of Corporate Communications for the US.
Groupe Rocher selects Google Cloud to accelerate its sustainability commitments
Google Cloud and Groupe Rocher has announced a five-year collaboration agreement to accelerate the group’s digitization and foster its ambitious sustainability strategy through IT.
Yahoo and Merkle bolster identity-based targeting, performance and measurement for advertisers
Yahoo has announced an expansion of its long standing partnership with Merkle, the technology-enabled, data-driven customer experience management (CXM) company, connecting Merkle’s identity resolution and data platform, Merkury, and Yahoo ConnectID.
Dentsu International’s net Zero target validated
Dentsu International has announced it is one of the first companies in the world to have its net-zero target validated by the globally recognised Science Based Targets initiative.
Xandr invests in its portfolio of identity offerings
Facilitating addressability through consumer-consented data is a key component that Xandr has made strides on. Through Xandr’s collaboration with LiveRamp, Xandr this year launched end-to-end support for RampID on its platform.
[eMarketer] Hulu trailblazes in ad revenues among Connected TV players
Hulu's share of the CTV video market has been gradually falling since 2017 as newer competitors draw some of the company's ad dollars
Red Havas expands into Germany, Spain, China, Italy and France
Red Havas, the global micro-network of Merged Media agencies, has announced the addition of Red Havas Spain, Germany, China, Italy and France.
Logitech For Creators launches global campaign to amplify voices of content creators
Logitech For Creators, a brand extension of Logitech, dedicated to empowering all creators to pursue their passions, has announced “Raise Your Voice,” a new worldwide brand campaign for Blue Microphones.
TVSquared launches ADvantage XP in the UK and Germany for Converged TV measurement and attribution
TVSquared has announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.
InMobi launches a series of vertical-centric, contextually relevant marketplaces for mobile advertising
With custom-built audiences, custom creative support, pre-built supply packages, and managed service for optimizing campaign performance, Curated will initially feature premium sports and holiday shopping as vertical offerings.
DoubleVerify launches contextual targeting solution for digital publishers
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the launch of Custom Contextual targeting for DV Publisher Suite.
[eMarketer] The nexus between user trust in social media platforms and engagement with ads
Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
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