[eMarketer] Hulu trailblazes in ad revenues among Connected TV players

Hulu’s 2021 ad revenue in US will reach $3.13 billion, up 44% over 2020, becoming the top earner among connected TV (CTV) companies according to a forecast by eMarketer. Hulu has previously been the top earner for ad revenues and will continue to hold that position through our 2023 forecast.

Hulu's share of the CTV video market has been gradually falling since 2017 as newer competitors draw some of the company's ad dollars

Youtube, will accrue $2.54 billion in US CTV ad revenues in 2021, up 63% over 2020, marking exceptional performance for the platform and for its parent, Google.

Roku, another streaming company born directly from digital, is outperforming our previous expectations. The platform will net $1.58 billion in 2021 US ad revenues, up 92% from last year. An emerging growth area for Roku is the Roku Channel, its ad-supported channel that holds an increasing amount of content, including Quibi's bite-sized originals.

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