Tagresults
VMLY&R COMMERCE UK and Coco de Mer launch #RevealYourPleasure campaign
The ambition is to remove censorship of female pleasure and shine a light on the power of female sensuality and sensual self-expression. The campaign breaks across the UK this autumn.
[eMarketer] Netflix to spend more on original programming
Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.
Kantar Marketplace hits $100 million revenue milestone
Launched in mid-2019, Kantar Marketplace offers insights professionals, marketers and agencies the ability to build meaningfully different brands with speed and agility.
Mastercard and partners advance the future of sustainable commerce
As part of its net zero strategy, Mastercard had already committed to meet its existing science-based targets (SBTi) for greenhouse gas reduction, which are aligned to the United Nations Business Ambition for a 1.5°C future.
Schibsted enters into first data marketplace partnership with Xandr
This is the first data marketplace relationship Schibsted has entered into and will allow Xandr Invest buyers to buy Schibsted data directly in the DSP.
BigCommerce partners with TikTok to launch advertising coupon programme for merchants
Qualified merchants of all sizes based in the U.S., U.K., Australia and Canada that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce.
TotalEnergies, Iberdrola and Norsk Havvind join forces for offshore wind development
The consortium will leverage in its offer the proven technical expertise of its members in both bottom fixed and floating offshore wind, as well as its in-depth knowledge of the challenges, territories and stakeholders in Norway.
Viant partners with Beachfront to scale real time programmatic buying of linear and CTV
With the integration, Adelphic becomes the first demand-side platform (DSP) to support Beachfront’s unique linear TV inventory, which is enabled for real-time bidding.
[eMarketer] Shopify bets on new features to capture cross-border ecommerce market
In September, Shopify announced a global ecommerce hub for merchants called Shopify Markets and added B2B features to premium platform Shopify Plus last month.
Air Liquide partners with Eni for development of hydrogen mobility in Italy
Eni and Air Liquide have entered into a partnership to invest in the development of the infrastructure necessary to allow the expansion of hydrogen mobility in Italy, to decarbonize the transport segment.
ViacomCBS to acquire majority interest in Fox TeleColombia and Estudios TeleMexico
ViacomCBS International Studios’ VIS, a division of VCNI, will operate Fox TeleColombia & Estudios TeleMexico as a collaborative partnership with the founding family. The transaction is subject to regulatory approval and customary closing conditions.
Liana Technologies acquires majority of Swedish marketing technology provider Ungapped
In a transaction made on October 29th, 2021, Liana Technologies, part of the Ilkka-Yhtymä Group, became the majority stakeholder of the Swedish marketing technology company Ungapped.
Interactive Advertising Bureau announces two executive appointments
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has announced that Libby Morgan has been named SVP, Chief Strategy Officer, and Sheila Buckley has joined as IAB's Executive in Residence.
Bayer partners with CHS to bring carbon programme to more farmers
The agreement brings together two major agriculture industry leaders to help more farmers participate in and benefit from carbon-smart practices.
Dutch-based Prosus increases stake in Delivery Hero
Dutch multinational conglomerate Prosus, a major subsidiary of South African Naspers, has entered into an agreement to acquire an additional 2.5% stake in Delivery Hero, subject to regulatory approval, through its subsidiary, MIH Food Holdings B.V.
UK advertising spend set to surpass £29 billion in 2021, report
The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.
Hearst Magazines names Kabir Seth Senior Vice President of Product and Technology
The announcement was made by Hearst Magazines President Debi Chirichella and Interim Head of Hearst Media Platforms Rajiv Pant, to whom Seth will report.
Permutive raises $75 million to be the privacy-first infrastructure for programmatic advertising
The funding will enable Permutive to grow its patented on-device technology and scale its Audience Platform to create a global privacy-first infrastructure for programmatic advertising, now a $155 billion industry.
Conviva announces streaming platform expansion solving audience measurement challenges
Conviva’s global streaming audience measurement technology promises to deliver unique, innovative, and industry-changing solutions.
LiveWorld launches digital and social media solutions for hospital marketing
LiveWorld, Inc., with over 25 years of experience in healthcare, retail, and consumer digital and social media, has announced new agency services and capabilities to address the most demanding hospital marketing challenges.
Moderna pledges to achieve net-zero carbon emissions globally by 2030
Moderna, Inc., a biotechnology company pioneering messenger RNA (mRNA) therapeutics and vaccines, has announced that as part of its commitment to sustainability, the Company will work to achieve net-zero carbon emissions globally by 2030.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups

