[eMarketer] Netflix to spend more on original programming

Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.

Accordig to eMarketer , in four years, 46.5% of the streaming giant’s projected $18.92 billion budget will go toward originals, compared with 37.8% in 2020.

Content acquisition costs will retain a dwindling majority of Netflix’s budget, shrinking from 62.2% last year to 53.5% in 2025.

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