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Omnicom Public Relations Group, OPRG, a division of Omnicom Group's Communications Consultancy Network, has announced the appointment of Kiersten Zweibaum as Global Chief Growth and Marketing Officer.

Growth in the historic period resulted from strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies and rising penetration of e-commerce.

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Creative Realities, Inc., a provider of digital marketing solutions, is expanding its collaboration with one of the world's largest automakers with 15 automotive brands in 130 countries.

Samsung seems focused on remote patient monitoring and smart hospitals—and having a fully functioning 5G-powered smart hospital could help it attract more health system and hospital customers in different global markets.

Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.

More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent of Millennials – say they would reshare OOH ads on social.

The Notes and the related guarantee will be the unsecured and unsubordinated obligations of the Issuer and Omnicom Group, respectively, and will rank equal in right of payment to all of their respective existing and future unsecured senior indebtedness.

The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.

Based out of Singapore, Philips takes on the responsibility of developing the 2025 product strategy and roadmap for dentsu clients worldwide, with imminent rollouts through its network of global media agencies: Carat, iProspect and dentsu X.

For Schneider Electric, this partnership supports the development of additional solutions focused on improving energy efficiency for the digital transformation of industrial and building applications.

Prior to joining MGID, he held the position of B2B sales and Business Development Advisor at MBdigital, as well as VP of Sales and Partnerships at programmatic advertising platform Gamoshi/

US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that the DV Publisher Suite is now available to European publishers.

Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.

As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 

Maersk Drilling has been awarded a contract with ONE-Dyas B.V. which will employ the harsh environment jack-up rig Maersk Resolute to drill the IJssel and Clover exploration wells in the Dutch sector of the North Sea.

Publicis Groupe has announced the promotion of Magnus Djaba to the role of Chief Client Officer.

Iberia, Vueling, LEVEL and IAG Cargo have announced that Havas Media Group is its new Global Media Partner, after passing a marketing services review.

Global data and measurement-driven media agency, Essence, has announced the appointment of Anna Berry as its UK Managing Director. Berry has been promoted from SVP Head of Client Services EMEA.

Five products from BICO, the global Bio Convergence company, has been awarded with the prestigious 2022 German Design Awards.