Iberia, Vueling, LEVEL and IAG Cargo select Havas Media as global media partner
Iberia, Vueling, LEVEL and IAG Cargo have announced that Havas Media Group is its new Global Media Partner, after passing a marketing services review.
From March 2022, Havas Media Group will be the partner of the four IAG brands. It will give a tailored solution and will drive brand value through all the disciplines and channels, thanks to a data, insights and ROI measuring approach.
Iberia, Vueling, LEVEL and IAG Cargo agree on the fact that: “the functions of our Marketing Departments have evolved. The pandemic impact has further accelerated some changes that we’re seeing both in our operations and in our prospects. These changes mean that we have to amplify our requirements when selecting the media agency in order to address present and future needs. We believe that Havas Media Group is the best partner in the journey that we start right now. We also want to thank to Carat and WPP, our previous agencies, for their contribution to our growth in the last years.”
Peter Mears, Global CEO, Havas Media Group: “We look forward to working with Iberia, Vueling and LEVEL brands as well as IAG Cargo to create a media strategy that delivers meaningful media experiences and accelerates brand growth. This assignment offers further validation of the strength of our network, our Meaningful Media proposition and industry-leading talent.”
