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This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.

Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.

WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.

YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.

Opera has announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customizable and scalable self-serve ad tech infrastructure for tier1 publishers.

Amazon and Global Optimism have announced that more than 200 companies have now signed The Climate Pledge. The 86 new signatories joining The Climate Pledge include Procter & Gamble, HP, Salesforce, ASOS, and Nespresso.

The Broadband Commission for Sustainable Development’s 2021 State of Broadband report found that 3.7 billion people are not connected to the net—even though 85% of them live within range of a mobile network.

Agencies, publishers and advertisers are changing tact and investing in minority content creators in a move geared towards creating a more equitable ecosystem.

By 2030, the brewer is targeting to reduce its scope 1 and 2 emissions by 90% and scope 3 by 21% (vs the 2018 baseline). Heineken strives to reach net zero from barley to bar by 2040.

Dentsu International has announced the launch of its first global ‘Rise Up’ Challenge to upskill 10,000 young people in digital media and creative communications and showcase their best campaign ideas to inspire consumers to drastically reduce their food waste.  

The Public Relations and Communications Association (PRCA) has revealed details of its Global Advisory Board – a new body designed to expand the Association’s international operations, and build on its position as the world’s largest professional body for PR professionals.

Geometry Ogilvy Japan, a VMLY&R COMMERCE company, has announced the appointment of Mary Lee in a leadership role for their growing experience practice.

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.

The IPA Effectiveness Culture Monitor defines marketing effectiveness as: "The process of improving business performance from marketing activities, made easier and more impactful by people, technology, and a strong and clear focus."

IRI®, a fast-growing global technology company in innovative solutions and services for consumer, retail and media companies, has announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram.

Audacy and Cumulus Meida have announced a content distribution partnership that brings Cumulus’s 413 radio stations and portfolio of podcasts to the Audacy digital platform.

Software and data platform, VideoAmp, has announced their official status as a Facebook multi-touch attribution measurement partner.

Smartly.io, the social advertising automation platform for creative and performance marketers, has announced upgrades to its Creative Editor experience with unified workflows across creative formats.

Since the start of our forecast period in 2014, there has been a shift toward card-based payments.

Gianopulos will serve in an advisory role at Paramount through the end of the year to help ensure a smooth transition.

Havas Media Group (HMG) has joined Protect Our Press,  a national initiative for agencies, brands, publishers, and individuals centered on preserving trusted local news.