[eMarketer] Adoption of mobile messaging apps soars

Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.

According to eMarketer, user growth will be slower in 2021 but is still higher than we anticipated in our pre-pandemic forecast.

The introduction of new functionalities, from interactive features and video calling to commerce and payments, continue to entice people to messaging platforms.

In 2021, the number of monthly messaging app users worldwide will rise by 6.1% to 3.09 billion. That’s a deceleration in growth from 2020, when the number of users rose by nearly 14%. But it’s an increase from our pre-pandemic estimate, when we expected 5.5% growth in 2021 to 2.9 billion people.

More than three-fourths of internet users worldwide will use a messaging app monthly by 2024. The stronger-than-anticipated growth has led the market to reach that milestone at least five years earlier than we predicted in our pre-pandemic forecast.

Read the full eMarketer article here

www.emarketer.com