Marketing Report
VICE Distribution renews content partnership with Hulu

VICE Distribution renews content partnership with Hulu

VICE Distribution, the global distribution division of VICE Media Group, has renewed its strategic licensing partnership with U.S streaming service Hulu for over 130 hours of VICE content.

VICE Distribution and Hulu began their partnership in 2019, with the new deal seeing most titles already available renewed and 50 hours of brand new programming brought to the platform.

The selection of programming from VICE TV across true crime, factual documentary, entertainment and lifestyle comes from producers including VICE Studios, 44 Blue Productions, Railsplitter Pictures, Insight Productions, Citizen Skull and Rock Salt Releasing.

It includes brand new titles such as Dark Side of Football, Dark Side of the 90s and one-off documentary Vice Versa: Chyna, as well as the most recent seasons of Dark Side of the Ring and Hamilton’s Pharmacopeia.

Bea Hegedus, Global Head of Distribution, VICE Media Group: “We are delighted to expand our partnership with Hulu, who share our passion for impactful, premium factual programming. We look forward to bringing our newest hit titles to Hulu while continuing to offer our popular library titles, as we see audience demand increase for VICE content around the world.”

VICE Distribution launched in Summer 2020 and has a catalogue of over 1000 hours of programming created across VICE Media Group. VICE Distribution recently launched a FAST channel available on The Roku Channel and Samsung TV Plus and have announced partnerships with Discovery+, Pluto TV, Roku, All 4 and SBS Australia.

VICE Distribution holds further content partnerships with Bell Media in Canada and AMC International in Iberia.

www.vice.com

www.hulu.com

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