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Global advertiser,The Trade Desk is expanding its generative AI creative offering with Rembrand, a provider of cutting-edge spatially-aware AI technology

As the largest gathering in the creative marketing community, Cannes Lions Festival, takes place next week, agencies and brands have put their best foot forward to showcase their offerings and services while creating spaces for meaningful conversations with industry players. 

After an extensive process, The Digital Voice won the account with a brief to drive awareness of Samsung Ads and continue to cement its position as a leader in CTV advertising.

Based in the agency's Shanghai studio, Elvis will report to Chris Reitermann, WPP’s President, China, and collaborate closely with Sarah Trombetta, Grey’s APAC CEO.

After more than 30 years with the Company, including seven as CEO, Mark has decided that the time is right for him to hand over to a new leader and the search for a successor is underway.

Fueled by the convergence of digital technology, changing consumer behavior, and advancements in measurement, the OOH television and advertising space is emerging as one of the fastest-growing channels in the global advertising mix.

This strategic move enhances the Group’s CX and innovation capabilities and further augments its ability to deliver integrated, tech-enabled solutions.

Through this collaboration, Male will work closely with Talon in a senior advisory capacity, bringing decades of leadership experience in global media and OOH.

Integral Ad Science (IAS), a global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, have announced a new partnership that will allow advertisers to track and optimize the performance and sustainability of their digital media campaigns within one platform.

Designed to foster meaningful dialogue and showcase cutting-edge AI and creativity, this tranquil courtyard will be the go-to spot for industry leaders seeking a fresh perspective on the future of marketing and technology.

The OOH television and advertising sector continues to evolve leveraging cutting-edge technology to entertain audiences outside the home while delivering compelling, scalable advertising solutions.

This strategic move marks a pivotal milestone in AdCellerant's global growth strategy, as it extends access to its enterprise-level digital marketing solutions, sales enablement tools, and hands-on support to Canadian media companies, agencies, and advertisers.

Leveraging a proprietary Human-AI platform and process, Gravta enables brands to move beyond the limitations of outdated, one-size-fits-all ad models—unlocking a smarter, more dynamic path to growth

This isn't just a rebrand, it's a strategic reset. WPP is betting on artificial intelligence not just to optimize workflows, but to reimagine what a media company should be in the 21st century.

Ad signal, a York-based provider of content intelligence for the media and entertainment industry, has raised £3 million in growth funding.

F&B is a solutions-driven, creative collective that is part of the global marketing network, Stagwell.

His background includes brand side experience through management positions in marketing and sales in Germany, UK and China for Volkswagen Group and Porsche amongst others.

The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google’s Display and Video 360.

Independent ad agency and video-production company Humanaut will be ensuring that a great many Big Green Eggs will find homes just in time for summer’s peak grilling season.

The spot takes a bold narrative approach, bringing Hyundai’s unwavering belief in hydrogen technology to life and aligning seamlessly with the brand’s vision: Progress for Humanity.

This enhanced collaboration enables brands to buy TV and Video on Demand (VOD) advertising from Sky Media’s premium, brand-safe content through a private marketplace (PMP) for the first time.