Seedtag and HUMAN Security strengthen partnership to safeguard ad integrity

Seedtag has expanded its partnership with HUMAN Security to reinforce fraud prevention across its advertising ecosystem, including connected TV and the open web. The collaboration extends an existing integration through Beachfront and aims to deliver authenticated, fraud-free inventory for advertisers and publishers.

The updated integration incorporates HUMAN’s Ad Fraud Defense solutions, including MediaGuard, which proactively filters fraudulent activity before ad delivery. Fully embedded in Seedtag’s infrastructure, the system provides real-time validation that supports both campaign planning and publisher protection.

Integration boosts campaign accountability

Mike Villalobos, SVP of Strategy and Commercial Operations at Seedtag: "With the reliability of third-party data in decline and scrutiny on the rise, marketers are placing greater emphasis on accountable, transparent media supply that maintains quality at scale. Our partnership with HUMAN reinforces our commitment to delivering fraud-free, high-attention inventory across the open web and CTV. With this integration, clients can plan and activate campaigns with confidence, knowing impressions are fraud-filtered, and every dollar is working harder."

HUMAN’s pre-bid filtering and post-bid measurement capabilities are designed to protect advertisers while enhancing Seedtag’s AI engine, Liz. By combining fraud detection with campaign optimization, Seedtag aims to improve both performance and transparency across its platform.

HUMAN and Seedtag align on digital integrity

Rick Holtman, SVP Global Sales at HUMAN: "Seedtag's approach, rooted in delivering fraud-free and relevant inventory that drives genuine engagement, perfectly aligns with our mission to protect the integrity of the digital ecosystem. Strengthening our partnership with Seedtag is a natural evolution that further supports their mission to effectively deliver neuro-contextual digital experiences to their clients."

Seedtag’s neuro-contextual platform leverages AI to analyze content signals such as interest, emotion, and intent. This approach enables full-funnel campaigns across connected TV, video, and open web environments, offering advertisers an alternative to traditional targeting methods.

Future collaboration and expanded safeguards

As part of the partnership, Seedtag and HUMAN plan to explore enhanced integrations, including richer pre-bid signals and brand safety solutions. These developments aim to extend fraud prevention while supporting measurable campaign outcomes.

www.seedtag.com

www.humansecurity.com

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