VIOOH partners with Vengo to unlock programmatic DOOH screens in U.S.
VIOOH, thepremium global digital out-of-home (DOOH) supply-side platform, has announced a new programmatic advertising partnership with Vengo, one of the largest premium U.S. DOOH media owners.
The collaboration gives advertisers programmatic access to 65,000+ digital screens across all 50 states, delivering 13 billion monthly impressions — equivalent to nearly 9% of the U.S. digital OOH market.
National Scale Across Everyday Consumer Environments
Vengo’s expansive inventory spans a wide range of high-traffic consumer environments, including:
Grocery stores — more than 1 billion monthly impressions via partnerships with major retailers.
Bars & casual dining — over 3 billion monthly impressions.
Convenience stores — more than 2 billion monthly impressions through locations like 7-Eleven and Stewart’s Shops.
Offices — networks in Detroit, Chicago, Philadelphia, Pittsburgh, Washington, DC, and New York.
Malls — premium placements in New York, Las Vegas, Houston, Orlando, Atlanta, Dallas, and Los Angeles.
Gyms and recreational facilities — coverage across major U.S. cities and throughout New England.
Together, these venues deliver unmatched reach across New York, Los Angeles, Boston, Chicago, Philadelphia, Atlanta, and beyond, ensuring brands can engage audiences at scale throughout their daily routines.
Unlocking Programmatic Flexibility and Precision
By integrating with VIOOH’s global programmatic platform, advertisers benefit from:
Flexible, real-time buying across diverse DOOH environments.
Precision audience targeting at scale.
Seamless campaign activation and optimization for improved efficiency.
Gavin Wilson, Global Chief Commercial Officer, VIOOH: “Our partnership with Vengo represents another significant expansion of our U.S. programmatic marketplace, offering brands access to one of the most comprehensive and diverse DOOH networks in the country. With over 65,000 screens generating 13 billion monthly impressions, this partnership delivers exceptional scale and targeting precision across the U.S. market.”
Brian Shimmerlik, CEO, Vengo: “VIOOH's global programmatic expertise combined with Vengo’s U.S. footprint creates significant value for both media buyers and Vengo’s location partners.”
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