Report outlines key shifts in audio advertising market

Oxford Road, the podcast media buying agency, has released The State of Audio Advertising: The Chief Audio Officer’s Guide to Finding Our Frequency. The report, first presented at the recent Chief Audio Officer Summit, outlines the key forces shaping audio advertising in 2025 and provides a framework for navigating a fragmented market.

The study identifies the shifts in listening behavior, changes in advertiser spend and the market dynamics that have defined the current landscape. With video-led listening on the rise, network restructuring and inconsistent measurement standards, Oxford Road aims to provide advertisers and publishers with clarity in a complex environment.

Audio market fragmentation in focus

The report highlights the challenges caused by the lack of shared terminology across the industry and the impact of uneven data measurement. By offering benchmarks and strategic guidance, Oxford Road positions the findings as a tool for brands seeking growth opportunities in a changing media space.

The State of Audio Advertising 2025 also includes an early look at Oxford Road’s upcoming What Brands Want study and commentary on recent industry developments. Together, these insights are designed to help advertisers, publishers and creators plan for audio’s next phase of growth.

www.oxfordroad.com

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