Harmonic expands programmatic capabilities across CTV and broadcast
Harmonic has announced a series of enhancements to its award-winning VOS 360 Ad SaaS solution, designed to help streamers, broadcasters, and content providers boost ad revenue while delivering a seamless viewing experience.
The latest upgrades introduce AI-powered contextual ad triggering for advanced in-stream formats, programmatic ad workflows for linear TV, and SDKs for widely used video players — innovations that simplify ad operations, unlock new revenue streams, and bridge the gap between traditional broadcasting and digital ad efficiencies.
Gil Rudge, SVP, Solutions and Americas Sales, Video Business, Harmonic: “The new enhancements to VOS360 Ad SaaS mark a turning point in how video content is monetized. From smarter, real-time ad placement to unified programmatic campaigns across CTV and broadcast, we’re providing our customers with the innovations they need to thrive in a rapidly evolving ad landscape.”
Smarter Monetization with AI-Powered Contextual Ad Triggering
VOS360 Ad now leverages AI-driven real-time video analysis to extract scene-level metadata, enabling sports publishers and live event broadcasters to dynamically trigger in-stream ad formats such as overlays, L-shapes, and double boxes.
This approach opens premium ad inventory during peak engagement moments — for example, in-game stoppages or transitions — delivering contextually relevant ads without disrupting the action. For brands and agencies, this unlocks more impactful placements while preserving audience experience.
Programmatic Advertising Comes to Linear TV
With VOS360 Ad, broadcasters can now access programmatic ad sales workflows, harnessing automation, data-driven targeting, and cross-platform measurement to maximize yield.
The solution integrates seamlessly with Google Ad Manager, Magnite SpringServe, and other leading DSPs, SSPs, and measurement platforms — enabling unified programmatic campaigns across CTV and traditional broadcast environments. By streamlining operations, broadcasters can monetize new channels and services without the heavy infrastructure costs of legacy systems.
Unlocking a New Era of Ad Innovation
With these enhancements, Harmonic continues to position VOS360 Ad as a comprehensive monetization engine for the streaming and broadcast industries. The SaaS solution is designed to empower publishers to deliver innovative formats, simplify cross-channel ad operations, and unlock new opportunities in real-time ad revenue growth.
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