Zoom Media partners with VIOOH to expand GymTV access
Zoom Media, parent company of GymTV, has entered a partnership with VIOOH to make GymTV’s video inventory available programmatically across the United States and Canada. The collaboration gives advertisers new opportunities to activate campaigns through major demand-side platforms and reach audiences in fitness venues.
GymTV operates in thousands of gyms across North America, including LA Fitness, 24 Hour Fitness, GoodLife Fitness and Gold’s Gym. With more than 100 million monthly workouts and an average dwell time of 80 minutes, the platform delivers extended exposure to a health-conscious and influential audience.
Chris Corvetti, Senior Vice President of Sales & Marketing, North America, Zoom Media: "This is premium video in a premium environment. Our gym audience reflects the rising importance of health and movement, fitness is no longer a trend; it’s a way of life. With record-high traffic, extended dwell times, and members in a positive mindset, our viewers are uniquely receptive to both content and brand messaging. This partnership with VIOOH helps us unlock even greater visibility for advertisers looking to reach this high-value audience."
Through VIOOH’s global supply-side platform, advertisers can plan and target GymTV campaigns by location, time of day, or audience segment. The content mix includes wellness and lifestyle programming designed to motivate members while providing a brand-safe environment for advertisers across sectors such as retail, finance, travel and consumer goods.
Gavin Wilson, Global Chief Commercial Officer, VIOOH: "We’re proud to welcome Zoom Media and GymTV to the VIOOH platform. This partnership brings a powerful new North America inventory source to both our domestic and international buyers, giving them the ability to engage with active lifestyle audiences in high-quality venues through the flexibility of programmatic digital out-of-home advertising."
The agreement represents VIOOH’s entry into the North American health and fitness media space and supports its goal of connecting advertisers with premium digital out-of-home inventory globally.
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