Marketing Report
Pacers Sports & Entertainment picks ANC for digital signage at Noblesville Boom

Pacers Sports & Entertainment picks ANC for digital signage at Noblesville Boom

Pacers Sports & Entertainment (PS&E) has partnered with ANC to equip The Arena at Innovation Mile, the home of the Noblesville Boom, with professional-grade LED signage and a center-hung scoreboard. The Boom, formerly known as the Indiana Mad Ants, begin their first season under the new identity this year.

The collaboration builds on previous work between ANC and PS&E at Gainbridge Fieldhouse in Indianapolis. With this latest project, PS&E aims to create an engaging environment for fans in Noblesville, while ANC draws on its expertise in venue technology design and integration.

Center-hung scoreboard anchors in-arena design

At the heart of the project is a six-millimeter resolution LED center-hung scoreboard featuring a curved main display and bottom ring. The design allows 360-degree content playback across 2.3 million pixels, giving fans clear views from every angle.

Beyond the bowl, the arena features a two-and-a-half millimeter LG DVLED display in the main foyer, a 2,178-square-foot LED wall composed of 13 sections, and an eight-millimeter exterior corner marquee and pylon display. These installations aim to extend the digital experience from the moment fans arrive at the venue.

PS&E expands partnership with ANC

Todd Taylor, president of business operations, PS&E: "Our priority, whether it is a regular season game, postseason championship, or the WNBA All-Star game, is to bring more unforgettable, world-class basketball moments to fans. This marks the beginning of an exciting new era for our G League team, the Noblesville Boom. We've trusted ANC for years at Gainbridge Fieldhouse—not just for their display technology expertise, but for their full-spectrum support. Expanding the partnership to Noblesville ensures we will deliver a seamless, immersive gameday experience for our fans in this new arena as well."

Jerry Cifarelli Jr, CEO, ANC: "It's very gratifying when a long-time trusted partner like PS&E demonstrates their commitment by awarding us an important new development project such as this. We're excited to help provide the players and fans of this newly rebranded franchise with a first-class in-arena experience."

Comprehensive technology and support

ANC will implement its LiveSync operating system to manage digital displays throughout the venue. The company’s Venue Solutions team will also provide ongoing support, including on-site technicians, game-day operations, and system maintenance.

www.anc.com

 


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