Spectrum Reach acquires ShowSeeker to boost ad efficiency

Spectrum Reach, the advertising sales arm of Charter Communications, has acquired ShowSeeker, a cloud-based order management provider. The move is designed to simplify the media buying process for advertisers and strengthen Spectrum Reach’s portfolio of marketing solutions across the United States.

Founded in 2003, ShowSeeker has built a reputation for scalable campaign management systems used across the advertising industry. By integrating ShowSeeker’s planning, order and proposal tools with Spectrum Reach’s Innovar automation suite, the company will offer an end-to-end platform for managing campaigns across linear, streaming and connected TV inventory.

Integration to improve efficiency for advertisers

The combined solution is intended to streamline media planning workflows, automate ad operations and optimize campaign performance. This includes research, proposal management, campaign approvals, ad trafficking, creative rotation and delivery.

Rob Klippel, senior vice president of product, technology and operations, Spectrum Reach: "Bringing the ShowSeeker team's extensive order-management expertise into the Spectrum Reach family is a meaningful step forward in our goal to enhance the advertising experience for our clients. In a fragmented media landscape, the integrated solution will streamline planning and execution to save agencies valuable time."

ShowSeeker leadership joins Spectrum Reach

Dave Hardy, founder and CEO of ShowSeeker, will join Spectrum Reach as vice president and general manager.

Dave Hardy: "We are excited for this opportunity to integrate our technology with Spectrum Reach and to contribute to their transformative vision for the advertising industry. This acquisition will further enhance ShowSeeker's capability to deliver innovative AdTech solutions to all of our current and future customers. Our team is dedicated to innovating and enhancing order management processes, and with Spectrum Reach, we will achieve even greater milestones in delivering value to advertisers."

www.spectrumreach.com

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